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Why it takes more than clicks and sales to judge search campaign success
Description: Why it takes more than clicks and sales to judge search campaign success When judging the success of a paid-search campaign, one strategy is to spend a fixed amount each month:
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eBays merchandise sales grow 19% in 2006 to $52.47 billion
Description: eBays merchandise sales grow 19% in 2006 to $52.47 billion Sales of goods over eBay.com reached $14.4 billion in the fourth quarter, up 20% over the $12 billion in the previous
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Online marketers using fewer affiliates, report says
Description: Online marketers using fewer affiliates, report says The recently released 2007 AffStat Affiliate Marketing Benchmark report provides a rare glimpse into how online marketers`
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Yahoo Search grows faster, but Google still far ahead in market share
Description: Yahoo Search grows faster, but Google still far ahead in market share Yahoo Inc.s Yahoo Search Marketing grew at the fastest clip in December 2006 in the number of Internet
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Big retail chains lost in Internet search, study says
Description: Big retail chains lost in Internet search, study says The retail web sites of major retail chains showed up in only 5% of holiday season 2006 Internet searches across 10 product
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Segmented e-mail marketing pushes up open rates for BareNecessities.com
Description: Segmented e-mail marketing pushes up open rates for BareNecessities.com A push into segmented e-mail marketing lists is paying dividends for BareWeb Inc., which owns and operates
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FTDs second-quarter revenue grows 38.8% to $151.5 million from year ago
Description: FTDs second-quarter revenue grows 38.8% to $151.5 million from year ago FTD Group Inc. reported that revenues grew 38.8% from a year ago to $151.5 million for its fiscal second
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Netflix sales approach $1 billion for 2006
Description: Netflix sales approach $1 billion for 2006 Sales last year at online DVD renter Netflix Inc. significantly outpaced the Internet retailing 25% industry average. In 2006 Netflix
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Annual web sales rise 19% at Ritz Interactive
Description: Annual web sales rise 19% at Ritz Interactive A big push into consumer electronics just before the holidays helped Ritz Interactive Inc. grow its 2006 web sales by 19%. For the
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FreshDirect staying close to home
Description: FreshDirect staying close to home FreshDirect LLC wont be going national anytime soon and thats perfectly fine with company president Steve Michaelson. In the past theres been
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JeffersPet.com corrals e-commerce tools for systems upgrades
Description: JeffersPet.com corrals e-commerce tools for systems upgrades JeffersPet.com and its sister sites are expecting big things from new e-commerce technology, adding a site redesign
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Redcats plans more personalization
Description: Redcats plans more personalization Now that Redcats USA has completed its acquisition and assimilation of The Sportsmans Guide Inc. and made the transition to a new and
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Tech tools help Your Electronic Warehouse grow web sales by 82%
Description: Tech tools help Your Electronic Warehouse grow web sales by 82% Your Electronic Warehouse, the flagship web retailer for 1st in Music-Video World, used marketing tools and
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Home Décor makes room for catalogs
Description: Home Décor makes room for catalogs Online housewares, hardware and home furnishings retailer Home Décor Products Inc. is making plans to launch its first catalog. The company,
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Dell.com tops December site response rankings
Description: Dell.com tops December site response rankings Dell in December provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez
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Computer Geeks plugs into better site optimization
Description: Computer Geeks plugs into better site optimization Computer Geeks likes being noticed by search engines and is going to ever greater lengths to increase its natural rankings on
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1-800-Flowers.com posts record second-quarter sales of $329.9 million
Description: 1-800-Flowers.com posts record second-quarter sales of $329.9 million Total revenues at 1-800-Flowers.com were a record $329.9 million for the 2007 fiscal year second quarter,
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Redesign and finder help ShoeMall.com run up web sales by 44%
Description: Redesign and finder help ShoeMall.com run up web sales by 44% ShoeMall.com reported a 44% online sales increase for 2006. ShoeMall, a part of Mason Companies Inc., is No. 167
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As revenue rises 22% for 2006, Yahoo pushes new search marketing service
Description: As revenue rises 22% for 2006, Yahoo pushes new search marketing service Revenue rose at Yahoo Inc. to $1.7 billion for the fourth quarter ended Dec. 31, 2006, as full-year
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The Internet is gaining as Fingerhuts retail channel of choice
Description: The Internet is gaining as Fingerhuts retail channel of choice The web accounted for 26% of sales in 2006 for direct marketer Fingerhut Direct Marketing, up from 22% in 2005.
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CompactAppliance.com builds business with better tech tools
Description: CompactAppliance.com builds business with better tech tools CompactAppliance.com is using customer reviews and internally developed product image viewing technology to drive 2006
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Gap looks for a new CEO
Description: Gap looks for a new CEO Gap Inc. is looking for a new chief executive. After failing to turn around slumping sales and revitalize the companys brands, Paul Pressler is stepping
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Consumers time-planning style a factor in segmentation, study says
Description: Consumers time-planning style a factor in segmentation, study says Though two consumers may go online to shop for the same item, what constitutes the ideal online experience
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Design Within Reach reports a boost in Q2 web sales
Description: Design Within Reach reports a boost in Q2 web sales After a lengthy delay, Design Within Reach Inc. is reporting that web sales in the second quarter rose by 14.5%, but dropped
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Consumers tune in to digital downloading
Description: Consumers tune in to digital downloading U.S Internet users are becoming more tuned in to digital content, with an astounding 81% saying they are more likely to download and
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Blair Corp. names a new president
Description: Blair Corp. names a new president Blair Corp., an online and catalog retailer of apparel and home products, has named Adelmo S. Lopez president and chief executive officer. He
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Blair agrees to be acquired in a $174 million cash deal
Description: Blair agrees to be acquired in a $174 million cash deal Appleseed`s Topco Inc., a company owned by investors Golden Gate Capital, plans to buy apparel and home products retailer
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WebTrends hires a marketing chief from Coca-Cola
Description: WebTrends hires a marketing chief from Coca-Cola WebTrends Inc., provider of web analytics and marketing performance management technology, has hired Tim Kopp as chief marketing
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Junction Solutions acquires web-based POS software provider ISS Retail
Description: Junction Solutions acquires web-based POS software provider ISS Retail Junction Solutions, which provides retailers with multi-channel web-based enterprise software applications,
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QVC looks to The Limited for a new COO
Description: QVC looks to The Limited for a new COO Ex-Limited Brands executive Meade Rudasill will join QVC as chief operating officer, effective Feb. 5, with responsibility for information
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HealthPricer.com launches redesigned web site with common structure
Description: HealthPricer.com launches redesigned web site with common structure HealthPricer.com has launched a redesigned and re-engineered web site that brings all product departments
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RealNetworks moves the TV movie model to the webcomplete with commercials
Description: RealNetworks moves the TV movie model to the webcomplete with commercials The discussion about how consumers use the Internet to view movies has pretty much revolved around
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Rich content software company Iseemedia gets $2 million in funding
Description: Rich content software company Iseemedia gets $2 million in funding Iseemedia Inc., a provider of technology for the delivery of rich media content over the Internet and to mobile
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Sur La Table names Jack Schwefel as president
Description: Sur La Table names Jack Schwefel as president Sur La Table Inc. has appointed Jack Schwefel as president. Among his new duties will be overseeing the companys e-commerce
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CDW names a new cadre of senior vice presidents
Description: CDW names a new cadre of senior vice presidents CDW Corp. is promoting four executives to senior vice president, including chief information officer Jonathan J. Stevens, who
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PropertyRoom hires new execs to lead expansion
Description: PropertyRoom hires new execs to lead expansion Online auction site PropertyRoom.com Inc. has appointed Rob Hagen CEO and PJ Bellomo COO. Hagen and Bellomo, working together for
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Investors group puts merchant Blair into play
Description: Investors group puts merchant Blair into play A group of shareholders in Warren, PA-based Blair Corp. has made a bid to buy the entire company, Blair reports. Led by Golden Gate
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Wireless data and m-commerce for digital content on the rise
Description: Wireless data and m-commerce for digital content on the rise Consumer use of mobile phones to access wireless data and purchase digital products and services continues to
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Double-digit growth at six of the top 10 online shopping sites in December
Description: Double-digit growth at six of the top 10 online shopping sites in December Six of the top 10 online shopping sites experienced double-digit growth in site visits in December, led
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Blockbuster spending $35 million in Q1 on marketing campaign, CEO says
Description: Blockbuster spending $35 million in Q1 on marketing campaign, CEO says Building on its strong momentum of recent weeks, Blockbuster Inc. will spend about $35 million this quarter
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Free mobile browser now comes with m-commerce savings
Description: Free mobile browser now comes with m-commerce savings Cellfire Inc., an m-commerce company that markets mobile coupons, has entered into its first application partnership with
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Papyrus doubles productivity with web-based workforce tool
Description: Papyrus doubles productivity with web-based workforce tool Papyrus, a multi-channel retailer that sells greeting cards, has seen productivity among delivery drivers more than
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AE.com turns to video to strengthen relationship with customers
Description: AE.com turns to video to strengthen relationship with customers Many in e-commerce view the use of online video technology as a way to enliven site design and better inform
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Digital sales outstrip CDs for Yo-Yo Mas new album
Description: Digital sales outstrip CDs for Yo-Yo Mas new album Digital music has definitely gone mainstream: Cellist Yo-Yo Mas new album, released Jan. 9, is the first album among Sony
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iMergent defends its practices in letters to state attorneys general
Description: iMergent defends its practices in letters to state attorneys general IMergent Inc., a vendor of e-commerce software and services that is being sued by the Illinois Attorney
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Online video not necessarily an expensive proposition
Description: Online video not necessarily an expensive proposition With retailers like BabyUniverse.com launching a 24/7 online video channel and OfficeMax shooting programs for use on its
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Embedded video raises e-mail click-through rates for auto dealers
Description: Embedded video raises e-mail click-through rates for auto dealers Online video that plays instantly when recipients get the e-mail is producing results for the clients of Outsell
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Social computing and online video provide powerful tool for e-retailers
Description: Social computing and online video provide powerful tool for e-retailers While Youtube.com and other social networking sites are proving that online video is a powerful way to
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Buyaputtinggreen.com takes to video to explain products on the web
Description: Buyaputtinggreen.com takes to video to explain products on the web When consumers cant actually see and touch the product, the concept of a high-quality portable artificial
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Neiman Marcus gets a video camera for Christmas
Description: Neiman Marcus gets a video camera for Christmas The Christmas Book catalog from Neiman Marcus is known for its colorful, full-page imagery and elegant design. It also has an avid
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