Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition

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	Borders` online traffic is borderline disastrous, but Rick Vanzura aims to capture his fair share Description: Experience
	It`s not just Amazon vs. CDnow anymore; there`s a whole lotta shakin` online Description: Like the ever-shifting sounds of popular music, a year can be an eternity in the annals of e-commerce. It was only last summer that CDnow Inc. was battling it out for the top music spot on the Web with Music Boulevard, which was owned by N2K Inc. The two were locked in a slugfest for the best banner ad slots, the smoothest customer service and the snazziest promotions with up-and-coming artists.
	To reward and keep top-notch online personnel, the rewards must be financial and personal Description: In order for an e-commerce company to succeed, one of the most important ingredients is qualified and experienced technical personnel. Todays recruitment market is a virtual battlefield on which human resources departments from competing companies use benefits packages, salaries, signing bonuses and stock options to lure the people that make things tick.
	Clash of the Titans Description: Bidders can be choosers in the online auction frenzy.
	Visitors welcome: retail traffic by category Description: Article from Internet Retailer
	Modeled after its successful catalog, jcrew.com fits an online niche Description: 5.3 seconds
	With naked men, flying gerbils and more, TV ads generate buzz---and business Description: Paunch-bellied entrepreneur Reed Woodson (a fictitious name) calls his own shots. He pooh-poohs the corporate thingthe politics, the back-stabbing, the chit-chat, the garbage. And thanks to the convenience of ordering software from Beyond.com, he works out of his house nakedbuck nakedfor all the world to see. Im as free as I want to be, he declares.
	Online pet stores: It`s a dog-eat-dog world Description: Last year Americans spent upwards of $23 billion on their faithful furred, feathered and finned friends. Thats a lot of Scooby snacks, to be sure, but very little of that spending has translated to the world of e-commerce. But combine the seemingly insatiable demand for pet products and services with an online marketplace growing by leaps and bounds, and its not surprising that the Internet big dogs are making early strides to mark their territory.
	Shopping made easier---or so they hope Description: In a society bent on instant gratification, having to fill out a new form each time customers buy online has all the appeal of delivery by Pony Express. Recognizing this, a consortium of high-profile Internet players, including Visa USA, Microsoft Corp. and CyberCash Inc., unveiled in June a universal format for digital walletsa move aimed at reducing buyer reluctance and ringing up more sales on Internet cash registers.
	Discount designer clothes draw online bargain hunters to Bluefly.com Description: Discount clothing buyers are a hard-core bunch. They think nothing of spending hours sorting through racks and bins of discontinued lines, looking for just the right shirt, coat, accessoryand price. Even if an item is already marked 50% off, such dedicated bargain hunters arent afraid of trying to talk sales associates or checkout clerks into knocking off just a few dollars more.
	Sports retailers take the team approach online Description: Online sales have been largely relegated to the sidelines of the $150 billion worldwide sporting goods industry, but that may change as new players step up to the plate and existing players intensify efforts to build a dynasty.
	Fingerhut points the way to Federated Direct Description: While many in the industry were surprised by what seemed an unlikely union between Federated Department Stores and Fingerhut Companies Inc., even more unexpected was the April 30 announcement of the formation of Federated Direct, an
	Sticker Shock Description: As shipping costs scare potential customers away, more retailers swallow the cost to close the sale
	Furniture Brands sits out the Internet Description: In the next several years there could be as many as 400,000 merchants selling consumer goods over the Internet, but the largest maker of home furniture wont be among them. St. Louis-based Furniture Brands International, which manufactures Broyhill, Lane and Thomasville furniture, announced in June that it has no immediate interest in selling online. Instead, the company will continue to sell furniture through its existing network of more than 5,000 chains and independent stores.
	The Customer`s Always Right (Even on the Internet) Description: Fed up with sloppy service, late deliveries and unanswered e-mails, online shoppers demand better.
	The Portals Have Landed Description: Retailers once paid big money to high-flying portals, but today they want more control---and results
	The bottom line on Eddie Bauer Description: URLs are ubiquitous. Theyre on buses, billboards, even TV ads. So its no surprise to see multi-channel retailers leverage marketing dollars by putting their Web addresses on shopping bags. Starbucks, Barnes & Noble, Bloomingdales and The Gap all sport Web addresses on the sides of their shopping bags. Curiously, though, Eddie Bauers URL shows up on the bottom.
	Retailers are trying to mend their ways by replacing inadequate business systems Description: When Celestial Seasonings launched its e-commerce initiative last year, the countrys No. 1 seller of herbal teas neglected to electronically link its Web site with its customer service software. Consequently, every time someone ordered a few boxes of peppermint or mountain chai tea online, an employee had to type that information into Celestial Seasonings computer system so the company could send the customer information on the availability of their order.
	The Numbers Keep Showing That Online Shopping Is Catching On Description: The Numbers Keep Showing That Online Shopping Is Catching On Actual buying online is growing at a faster clip than online window-shopping, according to the latest Greenfield
	For Online Retailers, TV Is The Medium For Delivering A Strong Advertising Message Description: For Online Retailers, TV Is The Medium For Delivering A Strong Advertising Message Paunch-bellied entrepreneur Reed Woodson calls his own shots. He pooh-poohs "the corporate
	Why Toys 'R' Us Is Still Looking For An E-Commerce Czar Description: Why Toys 'R' Us Is Still Looking For An E-Commerce Czar The hunt for a chief executive at toysrus.com continues. On July 2, Paramus, N.J.-based Toys 'R' Us announced that Bob
	When It Comes To Internet Retailing, Catalogers Have Their Creative Juices Flowing Description: When It Comes To Internet Retailing, Catalogers Have Their Creative Juices Flowing A new study reveals that traditional mail-order catalog sellers are using creative forms of
	Sticker Shock: Retailers Swallow Shipping To Close More Sales Description: Sticker Shock: Retailers Swallow Shipping To Close More Sales A customer buying a backpack, a computer case and a rolling upright suitcase from eBags Inc. this spring would have
	For Online Shopping, It's Already Beginning To Look A lot Like Christmas Description: For Online Shopping, It's Already Beginning To Look A lot Like Christmas The Fourth of July festivities are barely underway, but online shoppers already have another holiday on
	Forget clipping, how about clicking coupons? Description: Forget clipping, how about clicking coupons? Forget the stereotype of the coupon-clipper as a penny-pinching old lady snipping bargains out of the Sunday paper. The new crop of
	Sports retailers take the team approach online Description: Sports retailers take the team approach online Online sales have been largely relegated to the sidelines of the $150 billion worldwide sporting goods industry, but that may
	Fingerhut points the way to Federated Direct Description: Fingerhut points the way to Federated Direct While many in the industry were surprised by what seemed an unlikely union between Federated Department Stores and Fingerhut
	Furniture Brands sits out the Internet Description: Furniture Brands sits out the Internet In the next several years there could be as many as 400,000 merchants selling consumer goods over the Internet, but the largest maker of
	The bottom line on Eddie Bauer Description: The bottom line on Eddie Bauer URLs are becoming ubiquitous. They're on buses, billboards, even TV ads. So it's no surprise to see multi-channel retailers leverage marketing
	Pampering your pet: It's a dog-eat-dog world Description: Pampering your pet: It's a dog-eat-dog world Last year Americans spent upwards of $23 billion on their faithful furred, feathered, and finned friends. That's a lot of Scooby
	The portals have landed-and retailers want results Description: The portals have landed-and retailers want results When executives at Cooking.com began to talk last year about how they would draw consumers to their new Web store-a
	There's a whole lotta shakin' online Description: There's a whole lotta shakin' online In recent months, the field of companies chasing after the online music consumer has gotten more crowded than the ladies' dressing room at
	Borders builds synergies between online and offline Description: Borders builds synergies between online and offline Borders On Line-launched in May 1998 by Borders Group Inc. of Ann Arbor, Mich-will attempt to create a dynamic relationship
	Staples selects be free as technology and services provider to build and grow its affiliate sales channel Description: Staples selects be free as technology and services provider to build and grow its affiliate sales channel Be Free, Inc., the leading provider of affiliate sales channel
	New software helps retailers learn all about who`s buying online---and why Description: When Dana Lemke of Olathe, Kan., shops in a traditional store, she likes to look at things, touch them, and talk to a salesperson about how they are made. Getting folks like her to buy things online is a challenge. So when her husband, Marc, opened a Web store that sells bird feeders and nesting boxes for every kind of landscape, he knew the site needed advanced technical features that would make customers feel like they were getting the kind of personal attention his wife seeks out.
	Looking Beyond Paper Description: With fewer catalogs and bigger, better web sites, direct merchants stake their future on the Internet.
	Pick a Card Description: As American Express, Discover, MasterCard and Visa take their acts to the Internet, will retailers succumb to their spell?
	Microsoft sets its sites on a million, while IBM cuts to the catalog chase Description: Ten-year-old Holt Educational Outlet in Waltham, Mass., sold toys through a catalog and a single store before it launched an e-commerce initiative in 1997. Then it built a full-featured, friendly Web shop as a test site for Microsoft Corp.s developing Internet technologies, and business soared. During the Christmas season last year, orders sometimes topped 1,000 a day. Subsequently, Holts top executive bought the company from its parent firm and has reorganized it as Toysmart.com Inc. to focus on Internet sales, which today account for more than 80% of its business.
	Pricey and perishable, online supermarkets struggle to deliver on their retail promise Description: One of the great perceived differences between American and European cultures is that Americans spend less time than Europeans shopping for food. While Europeans go to the market several times a week, goes the conventional thinking, Americans make one mega-trip every seven days.
	Looking for hard-to-find return policies Description: Internet retailers are pulling out all the stops to make it easy to shop over the Web. Yet many are making it hard for customers to learn aboutlet alone findtheir return policies. But with consumer groups and shoppers putting the heat on Web merchants to improve their customer service performance, industry analysts are telling retailers that now is a good time to rethink where theyve located return policy information on their sites.
	Trade secrets come a-courtin` Description: Though Wal-Mart Stores Inc. and Amazon.com settled their high-profile lawsuit in April, the legal battles between Internet retailers over trade secret infringements are by no means over. In fact, just the opposite may be true.
	Drugstore cowboys ride onto the Internet Description: Industry analysts used to joke that someday people would buy even toothpaste online. Now, its happening. Nearly half a dozen online drugstores have opened in recent months, and consumers are filling prescriptions, e-mailing virtual pharmacists, learning about vitamins, and even buying toothpaste without ever leaving their home. And on April 20 the most aggressive entrant of them all, drugstore.com, unveiled the boutique, targeting brand-loyal shoppers looking for top-of-the-line cosmetics.
	You`d Better Watch Out Description: Santa Claus is coming online---again. And holiday shoppers won`t put up with the same mistakes twice.
	If retailers don`t safeguard consumers` privacy online, the government will Description: Not long ago I dined at a restaurant and unbeknownst to me the waiter stole my credit card number. I found a whopping $1,253 charge on my statement the following week (the waiter was found to have a box of credit card receipts in his possession) and I didnt even think about security or privacy!
	CyberCash speeds up online checkouts in the search for cyberprofits Description: If the typical virtual retail store had a physical equivalent, it would not be a pretty sight: Shopping carts abandoned with items left unsold. A labyrinth of checkout counters scattered in all directions. And long lines everywhere in an endless stream of credit checks.
	It`s easy to get lost in Kmart.com, but after a while, it all makes sense Description: 1 minute and 19 seconds
	And now for something completely different Description: And now for something completely different
	CyberShop does an about-face Description: The Internet provides online retailers the opportunity to shift their merchandising strategies almost instantly if they discover a better way to attract and retain shoppers. And going after new customers in the online discount store category is precisely the reason Jersey City, N.J.-based CyberShop International is reinventing itself.
	Online music wars: battle of the brands Description: Its been a big spring for duets in the world of online music sales. First came the March 17 merger of CDnow Inc. and N2K Inc., who rang up sales to the tune of $98.5 million in 1998. Theyre teaming to fend off Amazon.com, which rushed the stage with its offerings last summer and posted fourth-quarter music sales of $33.1 million.
	Success on a Shoestring Description: ont do more than you need to.