Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition

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	Merchant closeouts go cyber Description: Its an idea ready-made for the Web: an Internet marketplace for manufacturers and retailers to trade excess inventory. Launched in February, RetailExchange.com, a spinoff of 75-year-old Gordon Brothers of New York, hosts more than $100 million in retail goods. Investors love the concept: The company recently drew $8 million in second-round financing.
	Goinggoinggulp: Scams pressure eBay Description: Fraudsters who slipped past eBays scam screens in March, bilking about 100 buyers, have raised longstanding questions about how the online auction giant can lower the gavel on dishonest sellers.
	The Mood Behind the Merchandise Description: Image quality is the biggest advocate of product quality. That means crisp, clear photography is vitalimages so sharp that online shoppers can imagine the feel of the merchandise just by gazing at it. Since the customer isnt able to touch the product online, it is very important to show the product the best way we can, says Brickner. So we spend a lot of time and effort on product photography itself, making sure its lit correctly so you can see detail. Our shots also tend to be larger than those in some Web sites, where you can barely tell what the product is. Coach also has bumped up the size of its color swatches to help shoppers distinguish between hues such as black and mahogany that can look similar online.
	Online Card Seekers More Affluent Description: Online Card Seekers More Affluent Adults who seek credit cards on the Internet tend to be more affluent than the average Web user, according to a recent survey by New York
	No Small Change Description: Which works better? I would be concerned about putting all my personal information on a server for a bank to access, says Jeff Sumner, marketing manager for payments suite at IBM. Not surprisingly, client-side wallet issuers like IBM argue that maintaining credit card numbers and other data on the consumers PC minimizes the need for a secure server infrastructure on the Internet.
	How now cash cow? E-retail meets e-wholesale Description: What began as a trickle of large orders last fall has become a hoped-for revenue stream at MotherNature.com: supplying vitamins and supplements to mom-and-pop stores that specialize in natural products. Like other Web companies similarly branching out, observers say MotherNature isnt fooling around. E-wholesale could be the pipeline to profits that will put e-retail back in good stead with investors.
	Another shopping bot? Robert Wight puts consumers on target with Youknowbest Description: He and Fulmer see Youknowbest as a place where consumers will tell manufacturers and merchants what theyre in the market to buy, choosing from some 150,000 products the site will monitor. Sellers will respond with prices and features. And in a decision that could not have been better timed with todays Internet privacy controversies, consumers will remain cloaked in anonymity until theyre ready to buy.
	Pile Up Description: By limiting the number of SKUs, according to the Forrester survey, merchants and manufacturers selling online were able to fill orders at an average rate of about 400 per day. But most reported problems managing returns. Among the issues for many dot-coms and even brick-and-mortar merchants with electronic storefronts: a lack of warehouse space, a dearth of systems for sorting and disposing of returned merchandise, and pricing structures inadequate to cover the cost of handling returns. It just hasnt been a priority, says Dale Rogers, director of the Reverse Logistics Executive Council, a professional and research organization based at the University of Nevada business school in Reno. Returns are important, but youve got to get product out the door first.
	No rubber stamp for software patents Description: In a bid to defuse a potentially crippling explosion of Internet business-method patents, the U.S. Patent and Trademark Office last month outlined a process to work closer with the e-commerce industry and improve patent screening. The plan coincides with the office being named one of two so-called performance-based organizations, a federal designation that will give the agency more flexibility in procurement, hiring and staff pay in exchange for meeting certain goals. Were listening to our customers and trying to improve our pro-cesses, says patent commissioner Nick Godici.
	Feds Launch Internet Fraud Site Description: Feds Launch Internet Fraud Site The FBI, U.S. Department of Justice and National White Collar Crime Center have created a Web site that consumers can use to report Internet
	A little sting behind the seal Description: Dont mess with TRUSTe. Thats the message the online privacy watchdog wants to send to Web sites that inappropriately display its Trustmark privacy seal.
	Shakeout & Sensibility Description: My oh my. If youre not already tossing and turning at night, ruminating overand overthe items on your To Do list like so many lost sheep, along comes a report from Forrester Research calling your very survival into question. Ever since the holiday wrappings and Y2K noisemakers were swept away, signs of turbulence have been adding up for e-retailers. The list of todays troubled Net companies reads like a section of yesterdays honor roll: Value America, Beyond.com, Cybershop, Peapod, CDnow...
	Confident your firewall is guarding your site? What you don`t know may burn you. Description: The problem is that we begin to believe that our systems are safe from hackers and other intruders simply because we have a firewall in place. Ive lost count of how many times I have been told by systems administrators that their computers are safe because they have a firewall. What they fail to understand is that most fire-walls can be easily breached by hackers. In fact, recent surveys show that more than 90% of organizations that experienced an unauthorized intrusion had a firewall in place. Obviously, something is wrong.
	When the bag breaks Description: Are Internet grocery services headed for the clearance aisle? Peapod, the pioneer in the business, was saved from the compost heap by an 11th-hour bailout from international food giant Royal Ahold, which bought a 51% stake worth $73 million. Yet some analysts took Peapods trouble as a sign that the entire category is headed for disaster. Its not a business model amenable to the Web, says Kevin Murphy, a research director for the Gartner Group, Stamford, Conn. Ones going under, and there are questions whether even one can survive.
	For teens dubbed Generation Y, online shopping is as common as a can of Coke Description: In fact, retail sites that tout brands, games, gimmicks and celebrity endorsements are suspect, says Duif Calvin, senior retail analyst at Internet strategies firm iXL, Atlanta. Slick, image-building ads that ooze attitude dont strike the same nerve with Gen Y that they do with baby boomers. Like much smaller Gen Xabout 17 million strongGen Y was born into a culture overloaded with advertising and is wary of the hard sell. By the time kids turn 16, Forrester estimates, they will have seen some 6 million adsmore than one per waking minute. They are intelligent consumers, says Mitchell, and suspicious about advertising.
	Catalogers Go Co-op Description: Catalogers Go Co-op Twenty-five home furnishing, apparel, gift and food catalogers have joined the Prefer.com marketing co-op since its launch on April 12, the company says. A
	Styleclick Sees Smaller 1Q Loss Description: Styleclick Sees Smaller 1Q Loss Styleclick.com, a fashion e-retailer and outsourcer of content management, merchandising and Web development services, says its first-quarter loss
	E-commerce Spending Widens Hanover Loss Description: E-commerce Spending Widens Hanover Loss First-quarter losses more than tripled at cataloger and Internet fulfillment outsourcer Hanover Direct, largely due to the company's
	April Brings Growth to Bricks-and-Clicks Retailers Description: April Brings Growth to Bricks-and-Clicks Retailers Amazon.com continued to dominate PC Data Online's Top 20 E-tailer's Report during April, but two traditional brick-and-mortar
	Kidding Around With Smart Cards Description: Kidding Around With Smart Cards A state school system has agreed to issue smart cards to children to limit the material they view on the Internet and to enable online purchases,
	Health Sites Establish Ethical Code Description: Health Sites Establish Ethical Code A coalition of 20 Internet health sites and content providers, including online pharmacy PlanetRx.com, On Health, Healtheon/WebMD and Dr.
	New Board for Shop.org Description: New Board for Shop.org Shop.org, the trade association for online retailers, has elected a new board composed of 11 e-retailers and four nonretailers. For the second year
	Gap Puts on New Pants Online Description: Gap Puts on New Pants Online Gap says its Web store will begin selling a vastly expanded assortment of jeans and khakis, including more than 175 sizes, 25 fits and 15 colors and
	Sales Surge at JCPenney.com Description: Sales Surge at JCPenney.com JCPenney, Plano, Texas, says its Web store sales continue to exceed expectations, growing more than sevenfold in the first quarter over the same
	Cash Is King Description: Cash Is King When it comes to Internet incentives, cash is king, according to a recent study conducted by Digital Idea, an Internet consulting firm. Some 90% of consumers polled
	Second Distribution Center for Planet Rx Description: Second Distribution Center for Planet Rx In a bid to speed orders, PlanetRx.com, South San Francisco, Calif., will open a second distribution center this month in Memphis. The
	CDNow Sets Plan to Cut Costs Description: CDNow Sets Plan to Cut Costs CDnow fell short of analysts' estimates for its first quarter, losing $28.2 million, or 92 cents per share. An analyst polled by First Call/Thomson
	SkyMall Pins Loss on Internet Investment Description: SkyMall Pins Loss on Internet Investment SkyMall Inc. says it lost $7.5 million, or 57 cents per share, during the first quarter, much of it attributed to building up its Web
	Grocery Shoppers Land Locked, Study Shows Description: Grocery Shoppers Land Locked, Study Shows More than one in five Internet users indicate that nothing would make them more likely to use an online grocery service in the future. A
	Peapod Appoints New CEO Description: Peapod Appoints New CEO Online grocer Peapod, without a CEO since the abrupt resignation of William Mallory in March, has a new chief: Marc van Gelder, an executive from Royal
	The Goods on Elian Gonzalez Description: The Goods on Elian Gonzalez Would-be beneficiaries of the Elian Gonzalez international custody dispute are hanging out their shingles on eBay. At one point, the site listed 123
	Flooz Turns Browsers Into Buyers Description: Flooz Turns Browsers Into Buyers Internet surfers using online gift currency Flooz are more likely to buy from online merchants, says Flooz CEO Robert Levitan. Speaking today at
	What's Cookin' at Amazon Description: What's Cookin' at Amazon Amazon.com has continued its pursuit of superstore status with the opening of a new kitchen store featuring thousands of culinary products and
	Webvan Steers for Atlanta Description: Webvan Steers for Atlanta In its first expansion beyond the San Francisco Bay area, Internet grocer Webvan Group has begun operations in greater Atlanta. "Webvan is on its way
	MSNBCSports To Open Store Description: MSNBCSports To Open Store MSNBCSports.com, the sports news Web site, says it has entered an alliance with eFanshop, an e-retail portal featuring licensed sports merchandise and
	Online Delivery Service Inks S. Calif. Pact Description: Online Delivery Service Inks S. Calif. Pact A bricks-and-clicks alliance between WhyRunOut.com and Stater Bros. Markets in Southern California will pit the two businesses against
	Loss Deepens at eToys Description: Loss Deepens at eToys eToys says its loss for the fourth quarter ended March 31 widened considerably to $36.6 million, or 30 cents per share, compared with $8.9 million, or 10
	Peapod Sued By Shareholders Description: Peapod Sued By Shareholders At least six shareholders of Internet grocer Peapod reportedly have filed lawsuits against the company, claiming executives hid recent financial
	BofA-CheckFree Deal A Plus For E-Commerce Description: BofA-CheckFree Deal A Plus For E-Commerce Bank of America has bought a 16% share of bill-payment provider CheckFree Holdings Corp. Under the 10-year contract, subject to
	The Game's Afoot Description: The Game's Afoot Marketing information provider The NPD Group Inc. has begun tracking Americans' athletic footwear purchases via online technology. Beginning this spring, NPD
	MBNA Adds Shopping, Travel To Web Site Description: MBNA Adds Shopping, Travel To Web Site MBNA Corp. has expanded the services of its Web site and renamed it MBNA.com. New services include the ability to open deposit accounts;
	Beenz.com Spills The Debit Card Description: Beenz.com Spills The Debit Card In an industry first, MasterCard International and New York-based beenz.com, an online loyalty rewards provider, are launching reloadable debit
	SkyMall Grounds Its Spending Description: SkyMall Grounds Its Spending In a bid to return to profitability, SkyMall says it is laying off 15% of its staff . The company says the jobs, which include "certain technology
	Global Sports Halts Stock Offering Description: Global Sports Halts Stock Offering Global Sports, which operates e-commerce businesses for the Athlete's Foot, Sports Authority and other brick-and-mortar sporting goods stores,
	Smallflower No Web Wallflower Description: Smallflower No Web Wallflower Smallflower.com has launched an online natural health and beauty boutique. The Chicago-based firm says it offers its customers 124 years of
	Information Exchanges Worth $30B by 2005 Description: Information Exchanges Worth $30B by 2005 New York-based Datamonitor says so-called people-to-people information exchanges will experience the next boom in e-commerce. The
	Best Buy Joins Online Exchange Description: Best Buy Joins Online Exchange Best Buy Co. has become the latest retailer to join the WorldWide Retail Exchange, the Internet business-to-business marketplace founded last month
	UPS' Latest Haul: Online Payments Description: UPS' Latest Haul: Online Payments United Parcel Service, through an alliance with Bottomline Technologies and Princeton eCom, plans to begin offering an electronic bill
	EBay Outbids Earnings Estimates Description: EBay Outbids Earnings Estimates eBay says it will carry out a 2-for-1 stock split on the heels of a 66% increase in first-quarter net earnings over the same period last year.
	PocketCard, Wet Seal Form Partnership Description: PocketCard, Wet Seal Form Partnership PocketCard Inc. and Wet Seal Inc., Foothill Ranch, Calif., have announced a partnership in which consumers may sign up for personalized,