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Finding best practices in affiliate marketing
Description: Although well established by now, affiliate marketing is new enough that marketers are still looking for best practices. Consultant Shawn Collins annually surveys marketers who use affiliates--sites that drive traffic to e-retailers` or other marketers` sites. His AffStat 2005 report is just out and the range of answers reveals the wide variety of approaches that marketers take. Among the interesting data is that 75% of marketers manage their affiliate programs in-house, 30% have reduced the size of their affiliate networks in the past year and 28% allow affiliates to bid on the marketer`s own brand name in search engines. Here are a few other findings from the 30-question study:
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Canadian e-commerce plays catch-up with the U.S. market
Description: For years, the Canadian e-commerce market has lagged behind the U.S. Although Canadians` Internet use is among the highest in the world--and includes one of the highest broadband penetration rates--Canadians traditionally shy away from online shopping.
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One Platform, Many Faces
Description: In an age of retail supersizing, niche marketing works for Home DÈcor Products
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120 Million Dollar Baby
Description: Blockbuster comes out swinging with anonline strategy
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Searchandizing
Description: Site search as the new display windowwith a personalized twist
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The Circulation Gold Standard
Description: There are three keys to excellence in specialty business magazine publishing. You must identify a unique market that requires highly specialized competitive information. The information you publish must be well researched, current, completely objective and extremely useful to competitors in the field. And if your business model calls for your financial sustenance to come from advertising--which is the case for this and most other trade magazines--you must also have a highly targeted and current list of subscribers which advertisers want to reach.
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Surging traffic at LegalMedsOnline edges out Drugstore.com, study says
Description: Surging traffic at LegalMedsOnline edges out Drugstore.com, study says Fourth-quarter 2004 traffic at LegalMedsOnline.com, a comparison shopping site for pharmaceuticals, rose
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Overstock.com grows fastest in top 10 online shopping destinations
Description: Overstock.com grows fastest in top 10 online shopping destinations With an 83% increase in traffic in February, Overstock.com posted the highest growth rate among the top 10
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First-Ever Internet Fraud Prevention Course for E-Merchants to Be Released
Description: Article from Internet Retailer
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Fields gets back into the e-commerce game
Description: Fields gets back into the e-commerce game Marshall Field`s has restored e-commerce capabilities to Fields.com. Fields.com had been powered by Amazon.com Inc. through the
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Mirror Image and On2 Technologies Launch High-Quality Java Video Product
Description: New Offering Brings TV-Quality Video to Online Advertising Market
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NICE Perform Selected by Leading US Outsourcer PRC to Better Serve Its Clients and Callers
Description: Solution suite chosen for its value add to outsourcers and will benefit leading companies
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Shopping.coms Dan Ciporin relinquishes CEO title to become chairman
Description: Shopping.coms Dan Ciporin relinquishes CEO title to become chairman Online comparison shopping service Shopping.com Ltd.s CEO Dan Ciporin is stepping down and will become
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Retail spending will be up this month, Retail Forward projects
Description: Retail spending will be up this month, Retail Forward projects Retail spending should improve in April, says consultants Retail Forward Inc.s Future Spending Index. The index
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How web-based buying system helps American Eagle push fashions
Description: How web-based buying system helps American Eagle push fashions With a fickle customer base of teens and young adults, apparel retailer American Eagle Outfitters is using a new
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Performance monitoring broadens for streaming media
Description: Performance monitoring broadens for streaming media As streaming video and audio become more common on retail web sites, Keynote Systems Inc. has broadened its site monitoring
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eStara Provides VoIP Technology For A9.com Click-to-Call Service
Description: VoIP Tool Enables 14 Million U.S. Businesses to Talk with Customers in Real Time
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Hosted Web Services For Easy Shipping Process Integration
Description: ExpediteShip For DHL Hosted SOAP Web Services Enable Customers To Easily Integrate DHL Web-Based Shipping With Customers Business IT Systems.
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Spring is heretime to plan for pre-holiday performance testing
Description: Spring is heretime to plan for pre-holiday performance testing Spring is barely here, but on the web site performance testing schedule its already time to think about the
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Xaffire releases new web site monitoring software
Description: Xaffire releases new web site monitoring software Xaffire Inc., a developer of web site monitoring programs, has released Xaffire 4.0, software that gives online retailers the
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Web auditing firm I/PRO appoints new head of sales and business development
Description: Web auditing firm I/PRO appoints new head of sales and business development I/PRO Corp. Inc., a San Francisco-based web site performance auditing and research firm, has appointed
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Sharper Images March web sales off 12%; Penneys web sales up 30%
Description: Sharper Images March web sales off 12%; Penneys web sales up 30% Internet sales at Sharper Image Corp. decreased 12% in March to $8.7 million from last March`s $10 million, the
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Peapod expands into Milwaukee, its 15th market
Description: Peapod expands into Milwaukee, its 15th market Internet grocer Peapod LLC is expanding into Milwaukee beginning delivery this Sunday, April 10. The service will include regional
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Gomez to release tool to monitor true visitor experience
Description: Gomez to release tool to monitor true visitor experience Gomez Inc.s Gomez Performance Network 6.0, due for release on April 11, is designed to catch problems visitors have
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Retailers overlook performance monitoring at their own risk, analyst says
Description: Retailers overlook performance monitoring at their own risk, analyst says Many retailers take for granted that all parts of their web sites function properly, overlooking the
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Paul Sagan takes over as CEO of Akamai Technologies
Description: Paul Sagan takes over as CEO of Akamai Technologies Paul Sagan, one of the pioneers in putting the Internet to use as a business tool, has taken over the top spot at Akamai
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Paradata Systems Announces the Release of CheckPay, a Fully Integrated Electronic Check Payment Product
Description: Article from Internet Retailer
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Rocky Shoes and Boots Selects New Generation Computings e-SPS to Help Streamline Global Production
Description: Article from Internet Retailer
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Despite safety concerns, more consumers are buying from online pharmacies
Description: Despite safety concerns, more consumers are buying from online pharmacies Although consumers say theyre concerned about the safety of buying drugs on the web, low price and
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Parts-World Selects CORESense to Manage Multi-Channel Operations
Description: Automotive Aftermarket Retailer Expects to Increase Sales and Decrease Costs with CORESense
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Microsoft files 117 lawsuits against phishers
Description: Microsoft files 117 lawsuits against phishers Seeking to block criminals who try to steal consumers personal information through e-mail phishing scams purportedly from
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BostonProper.com Sales Surge with MarketLive E-Commerce Platform
Description: Article from Internet Retailer
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Levenger Now Offers the Bill Me Later Payment Option
Description: Leading Multi-Channel Retailer Now Offers I4 Commerce`s Card-less Credit Option to Online Shoppers
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Three home furnishings retailers join FurnishNet b2b service
Description: Three home furnishings retailers join FurnishNet b2b service To promote more efficient trading partner communications as they grow sales, Levitz Home Furnishings Inc.,
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Coremetrics, Offermatica roll out new online testing offering
Description: Coremetrics, Offermatica roll out new online testing offering Carrot Ink, which sells its own brand of inkjet printer cartridges online, experienced a lift in conversions of
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LaGarde offers its StoreFront e-commerce platform on an ASP basis
Description: LaGarde offers its StoreFront e-commerce platform on an ASP basis Online retailing is moving to hosted solutions. The latest company to provide its services on a hosted basis is
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1-800-FLOWERS.COM Partners With Neulion To Accelerate Multi Channel Commerce For Its Business
Description: Article from Internet Retailer
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Underneath.com returns after a three-year absence
Description: Underneath.com returns after a three-year absence Underneath LLC, once a leading retailer in brand name mens and womens underwear, today relaunched its Underneath.com web site
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Amazon.com buys print-on-demand service BookSurge
Description: Amazon.com buys print-on-demand service BookSurge Amazon.com Inc. has acquired BookSurge LLC, a print-on-demand service that will give customers access to thousands of
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WebSideStory Partners With Falk eSolutions, A Leading Provider Of Ad Serving and Email Solutions
Description: Falk Joins WebSideStorys Stream Program For Integrating Web Analytics Reporting With Digital Marketing Products and Services
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iPhrase Expands OneStep Platform With Introduction Of OneStep Solution Suite
Description: Award-Winning Solutions Designed To Increase Self-Service Adoption And Improve Call Center Productivity April 4, 2005
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UPS opens 40,000 drop boxes to UPS Authorized Return Service packages
Description: UPS opens 40,000 drop boxes to UPS Authorized Return Service packages UPS is now accepting UPS Ground Authorized Return Service packages and other ground return services at its
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Sampling audio clips turns into sampling the whole albumonline
Description: Sampling audio clips turns into sampling the whole albumonline Sampling audio clips online has become popular element of music marketing, but the clips are generally limited to
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Online retail sales up a meager 8% for week ending March 13
Description: Online retail sales up a meager 8% for week ending March 13 Online retail sales for the week ending March 13 were up 8% over the corresponding week a year ago, the slowest growth
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RETURN PATH LAUNCHES NEW EMAIL DELIVERABILITY ANALYSIS TOOLS
Description: Market leading solution expands tools from monitoring to blocking & filtering diagnostics, substantially increasing delivery rates for clients
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EasyAsk Unveils Latest Version of EasyAsk Enterprise 9
Description: Enhanced Search Solution Boasts Industry-Leading Features for E-Commerce and Enterprise Implementations for Faster ROI and Superior Customer Experience
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Oneupweb releases an online trademark monitoring service
Description: Oneupweb releases an online trademark monitoring service One of the big issues that retailers who use search engine marketing wrestle with is who has the right to use the
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Gensym Unveils webSCOR.com for Collaborative Design of Supply Chains
Description: Article from Internet Retailer
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comScore Networks names Bob Ivins to head expanded European operation
Description: comScore Networks names Bob Ivins to head expanded European operation ComScore Networks Inc., provider of consumer behavior research and analysis, has named online research
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Sears names Chris Shimojima head of Customer Direct
Description: Sears names Chris Shimojima head of Customer Direct As part of the merger between Kmart Holding Corp. and Sears, Roebuck and Co., the new Sears Holdings Corp. has named marketing
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