ASK JEEVES AND L90 FORM NEXT-GENERATION MARKETING TECHNOLOGY AGREEMENT
Companies Form Technology Agreement to Maximize Marketing Revenue Through
More Sophisticated Marketing Programs Than Standard Banner Campaigns --
Los Angeles - April 18, 2001 - L90, Inc. (Nasdaq: LNTY), a premier
marketing, technology, and media company, and Ask Jeeves, Inc. (Nasdaq:
ASKJ), a leading provider of natural language question answering
technologies and services, announced today they have formed a marketing
technology agreement to maximize revenue generation on Ask Jeeves Web
properties and DirectHit Network partner sites. Under the agreement, L90`s
proprietary adMonitor technology will serve and track marketing campaigns
using Ask Jeeves` Interstitials and DirectLinx products to maximize
marketing revenue through more integrated programs than banner advertising.
L90 will serve and track these sophisticated marketing programs on Ask
Jeeves and the Direct Hit Network, which includes sites such as MSN.com,
Salon.com, and Gay.com.
"When it comes to interacting with Internet users, banners are not the most
effective tool," said Mike Leo, President of Technology Solutions at L90.
"What L90 brings to the table is a far more sophisticated marketing
technology than a banner technology. adMonitor allows Ask Jeeves to offer
marketers the opportunity to reach users in more targeted and integrated
ways, while maximizing marketing revenue for Ask Jeeves at the same time."
"Through the L90 technology relationship we now have the ability to serve
and track integrated, sophisticated campaigns such as Interstitials, keyword
triggered pop-up ads, and DirectLinx, contextual text-based ads," said Peter
Hershberg, vice president of targeting and acquisition at Ask Jeeves. "This
partnership helps us provide even more of our customers with a wider variety
of products allowing them to effectively communicate their message to their
own target audience."
adMonitor, L90`s proprietary marketing technology, is the force that powers
L90`s revenue-generating ProfiTools(tm). ProfiTools is a fully outsourced
digital marketing platform that helps Web publishers and marketers monetize
their business. adMonitor was developed to serve and track the
sophisticated, relationship-building marketing programs that convert
Internet users into loyal, long-term customers for businesses. L90 will
serve and track Interstitials, keyword triggered pop-ups, and DirectLinx,
high impact, contextual text-based ads.
adMonitor
The Technology for Business Success
adMonitor is L90`s proprietary, centralized ad-serving and tracking
technology. adMonitor was developed to power L90`s next-generation
ProfiTools, which help marketers and Web publishers build deeper and more
powerful relationships with opt-in consumers by delivering targeted offers
and promotions. ProfiTools include sponsorships, rich media and direct
marketing components as well as traditional banner advertisements. Features
include advanced targeting and tracking, real-time inventory management,
comprehensive financials and revenue forecasting. Direct marketing
capabilities include serving and tracking of opt-in newsletter sponsorships,
viral marketing programs, direct e-mail marketing, user registration and
opt-in consumer profiling. adMonitor has served over 1300 marketing clients,
and currently serves over 5 billion impressions a month, and reaches over
40% of the Internet audience.
About L90
L90 is a marketing, technology, and media company that works with marketers
and Web publishers to build valuable relationships with customers on the
Internet. The Company`s ProfiTools solution integrates adMonitor, L90`s
proprietary serving, tracking and marketing technology with a global sales
and service team. ProfiTools offer L90`s customers the ability to build
targeted, high-value relationships with Internet users, thereby further
monetizing their customer base. By converting Internet users into loyal
customers, L90 helps marketers build brands, acquire customers, increase
traffic, drive sales, and retain customers. L90`s ProfiTools include
sponsorships, microsites, content integration, rich media, sweepstakes,
viral marketing, opt-in e-mail, newsletters, and many more next-generation
marketing tools. L90 currently works with over 400 Web publishers and over
1300 marketers worldwide, including Visa, Microsoft, General Motors, Warner
Brothers and Procter & Gamble. Headquartered in Los Angeles, L90 has
additional offices in New York, San Francisco, Chicago, Detroit, Miami,
Seattle and London.
About Ask Jeeves, Inc.
Ask Jeeves is a leading provider of intuitive, intelligent question
answering technologies and services. Ask Jeeves` solutions help companies to
convert online shoppers to buyers, reduce support costs, understand customer
preferences and improve customer retention. Ask Jeeves also syndicates its
solutions to portals, infomediaries, and content and destination sites to
help companies increase e-commerce and advertising revenue. Ask Jeeves
deploys its solutions on Ask Jeeves at ask.com, Ask Jeeves for Kids at
ajkids.com and DirectHit.com to help companies target and acquire qualified
prospects online and to provide consumers with real-time access to
information, products and services. For more information on Ask Jeeves,
visit http://www.ask.com_ or call 510-985-7400.
# # #
Note to Editors: Ask Jeeves is a registered trademark of Ask Jeeves, Inc.
Interstitials, ask.com and DirectLinx are service marks of Ask Jeeves, Inc.
Media Contacts
Lisa Cohen
310-751-0200 x311
lisac@L90.com
Quimby Mills
510-985-7683
quimby@askjeeves.com
Investor Relations Contact
Tom Sebastian
415-354-2813
toms@L90.com
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