RichFX ANNOUNCES LAUNCH OF VIRTUAL GIFT BOUTIQUE ON NEIMANMARCUS.COM
Renowned Architect Randall Ridless Designs
Virtual Gift Boutique Created Online by RichFX
New York, New York (April 18, 2001) – RichFX Inc.™, creator of breakthrough online merchandising solutions, today announced the launch of a virtual gift boutique designed by renowned interior designer Randall Ridless on www.neimanmarcus.com. The virtual gift boutique further expands the use of RichFX technology on neimanmarcus.com.
RichFX is the market leader in online merchandising solutions that create highly sensory shopping experiences. Through its proprietary compression technology, RichFX delivers these experiences using computer-generated video without downloading delays – even over standard home dial-up modems.
The gift boutique consists of “Him,” “Her,” and “Special Occasions” shops. With interior design by Randall Ridless, founder of Randall A. Ridless L.L.C., an interior design and decoration consulting firm, each shop provides consumers with a sophisticated, easy-to-use and unique way to shop online.
From Kate Spade handbags to John Hardy cufflinks, a diverse range of products is offered for male and female shoppers in the gift boutique. With other popular items such as The Sharper Image’s “Sound Soother®” Travel CD stereo and Versace’s “Medusa” crystal wine bottle stopper, consumers on neimanmarcus.com can find the right gift for any occasion.
NeimanMarcus.com, the leading online fashion retail site, was the first major online retailer to use RichFX technology solutions. The site launched a virtual boutique in August 2000 for famed shoe designer Manolo Blahnik and has since updated the collection three times.
RichFX CEO Tal Kerret said, “RichFX is extremely pleased to continue its partnership with Neiman Marcus and further expand our technology on their site. Neiman Marcus is a leader in sophisticated online merchandising, and understands how using rich media solutions for e-commerce can create an even more enjoyable shopping experience for their online consumers.”
“Customer response to the Manolo Blahnik boutique has been very positive,” said Daniel Korn, executive vice president of Neiman Marcus Online. “The advanced technology used in the Virtual Gift Boutique beautifully showcases a variety of gifts for Mother’s Day, Father’s Day and graduation. The new boutique helps position Neiman Marcus as the ultimate destination for luxurious gifts online.”
About NeimanMarcus.com
In October 1999, Neiman Marcus introduced its e-commerce Web site, www.neimanmarcus.com, offering men’s, women’s and children’s designer apparel and accessories, home furnishings, and gifts. The site combines the latest in technology with the high level of customer service for which Neiman Marcus is best known.
About RichFX
RichFX is a leading provider of front-end visual merchandising solutions for highly efficient, sensory rich experiences that engage consumers. RichFX provides a life-like presence on the Web that allows consumers to “walk” through stores, browse, zoom in and interact with products. Through its proprietary compression technology, RichFX delivers this experience using computer-generated video that can be effectively delivered at all Internet connection speeds - even over standard dial-up modems. RichFX is funded by leading financial institutions, including Morgan Stanley Dean Witter, Mellon Ventures, Deutsche Bank Alex. Brown, and RealNetworks®, Inc. RichFX’s partnership with RealNetworks provides millions of unique registered RealPlayer® users access to content created with RichFX technology.
RichFX is headquartered in New York City and has offices in Atlanta and Tel Aviv. Additional corporate and product information can be found at http://www.richfx.com.
Contact for RichFX:
Jim Badenhausen
(212) 484-7205
jbaden@rlmnet.com
Daniel Delson
(212) 484-7747
ddelson@rlmnet.com
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