VeloWear Selects Ecometry Commerce Suite to Power, Integrate E-Commerce, Retail Store Operations
Multi-Channel Commerce Software to Enhance Specialty Retailer’s
Warehousing, Marketing, Customer-Service Functions
DELRAY BEACH, Fla., July 15, 2005 – Ecometry Corp., a leading supplier of software for multi-channel commerce, today announced that VeloWear has selected the Ecometry Commerce Suite to power and integrate VeloWear’s e-commerce and retail store operations.
Using the Ecometry Commerce Suite, with its tightly integrated sales and service applications centered around a single customer database, VeloWear will automate and enhance its multi-channel operations, including its warehousing, marketing and customer-service functions. The Ecometry Commerce Suite enables users to cost-effectively acquire and retain customers, manage relationships with partners and suppliers and make instant, informed marketing and operational decisions that can increase revenues while lowering operating costs.
“The Ecometry Commerce Suite is an ideal match for our multi-channel commerce needs,” said Jacques Deyo, the owner of VeloWear. “We’ve been impressed not only by the product, but with the Ecometry executives’ depth of understanding of our business and the retail industry.”
Elaine Highland, VeloWear’s general manager, added, “This is about obtaining clearer information and improving communications with customers. It’s about making it easy for us to collect important information on our target market so that we can sell effectively to our customers. We’ve always been known for our leadership when it comes to offering top-notch customer service. Ecometry will help us to make further improvements in this area.”
The Ecometry Commerce Suite enables multi-channel retailers to automate their marketing, accounting, order management, forecasting, merchandising and purchasing, online shopping, warehousing and shipping, and customer service across all sales channels: Web, call center, catalog, wireless device and store.
“We‘re confident that our software will help VeloWear to accomplish its goal of strengthening its retail operations and enhancing its customer relationships,” said John Marrah, president and CEO of Ecometry. “Our software is designed to seamlessly automate all front- and back-end functions of our customers’ operations so that they can focus on more important things, such as running their businesses.”
About VeloWear
VeloWear, headquartered in Grover Beach, Calif., sells apparel to recreational cyclists manufactured by its parent company, Voler. VeloWear’s products include short- and long-sleeve jerseys and thermal vests; specialty men’s and women’s tops, shorts and knickers; and BMX apparel and accessories. For more information, visit www.velowear.com.
About Ecometry
Ecometry Corp. is the premier provider of customer-focused software solutions for direct- and multi-channel commerce. Its flagship product, Ecometry Commerce Suite, is a high-volume suite of business applications designed to completely automate front- and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Fla., Ecometry powers the multi-commerce operations of more than 400 companies, including Nordstrom, Time Life, Brookstone, Miles Kimball, Hickory Farms, Levenger, Delia`s, Overton`s, The Golf Warehouse, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters. For more information, call the Ecometry Inside Sales Department at (561) 454-4233 or visit www.ecometry.com.
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