Blue Nile Introduces a `Mom`s Jewelry Personality` Quiz Just in Time for Mother`s Day
Television Moms Point Consumers to Perfect Gifts
SEATTLE, April 20 -- June Cleaver was never seen without her
pearls. Think about the reaction the Beav would have gotten if, on one
episode, he gave June matching pearl earrings for Mother`s Day. Every year,
when Mother`s Day rolls around, we all think about what to get Mom to thank
her -- and many of us end up settling on flowers and a card for lack of a
better alternative.
Blue Nile, the leading online retailer of fine jewelry, has Mother`s Day
gifts that are a terrific alternative to flowers -- and often cost about the
same amount. The site has put together the "Mom`s Jewelry Personality" quiz
to guide "kids" everywhere in matching their own mother`s style to that of a
television mom. Through the quiz, Blue Nile recommends the right piece of
jewelry for each mom`s personality -- thus helping stumped shoppers -- dad`s
and kids alike -- to be heroes this Mother`s Day.
The process to finding "Mom`s Jewelry Personality" is easy -- answer five
questions about Mom, and Blue Nile gives you several recommendations that will
fit in your budget and show Mom how grateful you are. Silver hoop earrings
($40) are perfect for moms with style like Carol Brady, while a pearl bracelet
($150) will wow moms who are more like June Cleaver.
Anyone who has given a gift knows the fear of how it will be received.
Since so many people can relate to classic television moms, this analogy can
be used to help customers identify their mom`s television match and find a
piece of jewelry at a great value that`s particularly suited to her
personality this Mother`s Day. Moreover, once you find the right piece of
jewelry, you are sure to score big with mom -- since the most she expects is a
phone call and flowers. "For the same price, a gift of jewelry looks a lot
more thoughtful, and creates a much bigger `wow` than flowers do," explains
Kevin Keith, Director of Marketing at Blue Nile.
"It`s difficult to pick out jewelry for a significant other, let alone for
your mom," said Stephanie Kellis, Blue Nile customer service agent. "Often
the first questions we ask when helping customers are about the recipient`s
personality. What is her job? Hobbies? Style dress? Asking about how she
stacks up against a TV mom personality might inspire the perfect gift
selection this Mother`s Day. Mom is sure to love anything you get her, just
as Dad always loves the ties he opens up on Father`s Day, but Blue Nile has a
30-day return policy just in case."
"Mom`s Jewelry Personality" Quiz can be found on the Blue Nile Web site at
http://www.bluenile.com/quiz.asp after April 27, 2001.
About Blue Nile
Blue Nile, the online leader in the diamond and fine jewelry category,
based in Seattle and located on the Web at http://www.bluenile.com , offers consumers
a better way to buy diamonds and fine jewelry. Recently named Forbes Favorite
online jeweler, the publication`s top honor of the best Internet sites, Blue
Nile provides an exceptional collection of classically styled jewelry selected
according to high standards of quality, beauty, and value. Cleanly designed
and easy to navigate, the site offers the in-depth education necessary to make
informed purchases with confidence. All jewelry is delivered free of charge,
guaranteed and returnable within 30 days and transactions are covered through
SSL technology -- which ensures an online purchase experience that is
risk-free.
"Mom`s Jewelry Personality" Quiz
1. Which of the following words best describes your mom?
a) Traditional, polished (June Cleaver)
b) Contemporary, casual (Jill Taylor)
c) Professional, tailored (Elyse Keaton)
d) Cosmopolitan, modern (Debra Barone)
e) Fun, hip (Carol Brady)
2. Which of the following places would you most likely find your mom on a
Sunday afternoon?
a) At the gym (Elyse Keaton)
b) At the mall (Carol Brady)
c) At the movies (Jill Taylor)
d) Planning/cooking a big dinner for the entire family
(Debra Barone)
e) At home doing housework, gardening, or reading a good
book (June Cleaver)
3. Growing up, you can remember your mother always saying:
a) Eat all of your dinner (June Cleaver)
b) Alice, help me fix dinner (Carol Brady)
c) Heat up whatever is in the fridge for dinner (Elyse
Keaton)
d) Order pizza for dinner (Jill Taylor)
e) Eat the leftovers for dinner (Debra Barone)
4. Is your mom most likely to be seen driving:
a) A suburban (Carol Brady)
b) A Honda (Debra Barone)
c) Dad`s sports car (Jill Taylor)
d) Her own sports car (Elyse Keaton)
e) Being driven somewhere by someone else (June Cleaver)
5. If your parents were going out, which of the following outfits best
fits her style:
a) Jeans and chambray shirt (Debra Barone)
b) Khakis and sweater set (Jill Taylor)
c) A fitted dress or matching pants/blouse (Carol Brady)
d) Nice skirt and blouse (June Cleaver)
e) Slacks and a polo shirt (Elyse Keaton)
Jill Taylor (wife of Tim Taylor)
Characteristics:
-- Likes to dress up occasionally, but happiest in casual clothes
-- Likes jewelry that is classic, simple, and that she can wear
every day
Jewelry:
-- Diamond stud earrings, simple pearl pendant, sterling silver
small hoop earrings
Carol Brady (wife of Mike Brady)
Characteristics:
-- Likes to be fashionable, but not over the top
-- Likes jewelry that is contemporary and casual
Jewelry:
-- Sterling silver triple rolling ring, wide hoop earrings, heart tag
bracelet
June Cleaver (wife of Ward Cleaver)
Characteristics:
-- This mom is very organized, and in control
-- She likes to look dressed up every day
Jewelry:
-- Pearl stud earrings, pearl bracelet, platinum half dome earrings
Debra Barone (wife of Raymond Barone)
Characteristics:
-- Likes to look like an individual, stylish but comfortable
-- Wears clothes that are fitted but casual
Jewelry:
-- Sterling bead and bar necklace, 18k rope ring, diamond studs
Elyse Keaton (wife of Steven Keaton)
Characteristics:
-- Always on the go, professionally and socially
-- Likes to wear clothes that work for both the office and home --
tailored but simple
Jewelry:
-- Gold Venetian-link bracelet, silver beveled hoop earrings, silver
Venetian-link necklace
CONTACT:
Nicole Koebrich
415-348-2621
or
Wendy Sept
314-982-7733
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