Internet Retailer - Strategies For Multi-Channel Retailing


Press Releases
Press Releases Monday, April 23, 2001   
E-Mail 'Netkey Releases New Version of Flagship Internet Kiosk Software' to a friend  Printer Friendly: Netkey Releases New Version of Flagship Internet Kiosk Software   

Netkey Releases New Version of Flagship Internet Kiosk Software

Netkey Creator 5.0 Software Suite Sets New Industry Standard for Web Kiosk Security, Usability and CRM Capabilities; 30-day Free Trial Available from Netkey Web Site

ORLANDO, Fla. – April 23, 2001—Netkey, Inc., the leading provider of software for Web-enabled kiosks, ATMs and managed PCs, today unveiled Netkey Creator 5.0, a new version of the industry’s most robust and technologically advanced software suite for kiosk application design, security, and integration. Netkey made the announcement at KioskCom 2001 in Orlando, the kiosk industry’s premier conference and exhibition. Netkey is a major sponsor of KioskCom and is demonstrating the capabilities of its award-winning technology at Booth 121 today and Tuesday.

Netkey Creator is the world’s most popular software solution for Web-based self-service devices including kiosks, ATMs and managed PCs, providing companies with the backbone for an integrated, multi-channel, e-CRM strategy. Netkey software is currently used by leading companies including Borders, Yahoo!, J.C. Penney Co., and Microsoft to sell to, inform and service their customers. Netkey Creator 5.0 is the latest advancement in Netkey`s line of kiosk software solutions, offering an enhanced development interface, “drag and drop” integration with kiosk peripheral devices, and robust support for complex multimedia graphics and video that provide significant benefits to users.

“So many businesses make the mistake of powering their kiosk with a standard Web browser and Web site filtering software,” said Frances Mendelsohn of Summit Research, a leading kiosk industry observer. “They are missing the point; a kiosk is not a Web site in a box.”

“The magic of a kiosk comes from an engaging, straightforward experience for the end-users,” Mendelsohn continued. “It’s the only way to deliver a high return on investment for the kiosk provider, be it increased sales, customer service, CRM data collection, or brand enhancement. You need the right software to make the magic happen. The new features in Netkey Creator make it an excellent solution for companies looking for a best-in-class software platform for fast deployment of a multi-channel strategy.”

“Customers experience reduced costs of deployment and higher returns on their Web kiosk investment by using Netkey Creator 5.0,” said Alex Richardson, president and CEO of Netkey. “Years of development and proven market success have become the basis for Netkey Creator’s rock-solid reliability, scalability and ease-of use. Combining Netkey Creator 5.0 with our Netkey Manager kiosk network management server software provides businesses with a comprehensive solution for building and maintaining a kiosk-based sales and marketing channel.”

The Netkey Creator 5.0 Software Suite

The Netkey Creator suite of products provide robust Web kiosk application development, design and security, including touch-screen friendly user interfaces, operating system and keyboard lock-down, URL and surf control, system logging, and multi-media support. Organizations can take their existing informational or e-commerce Web site and deploy it on a kiosk in a storefront or branch office, providing additional ways to optimize headcount and improve customer service.

· Netkey Creator: The powerful interactive application features in Netkey Creator provide URL restriction, keyboard lockdown, and multimedia welcome screens to attract viewing customers, in addition to controlling in-coming and outgoing Web access. Netkey Creator is the ideal solution for information-based Web kiosks.

· Netkey Creator Plus: Offers all the rich functionality of Netkey Creator plus tight integration with common kiosk peripheral devices through a patented integration module. Netkey Creator Plus delivers packaged interfaces with popular peripherals including printers, card readers, security mats and more. Netkey Creator Plus helps organizations get to market faster with Web kiosks for transactions or e-commerce.

· Netkey Creator Studio: The feature-rich authoring environment in Netkey Creator Studio allows robust Web-based kiosk applications to be developed using common scripting languages such as VBScript and JavaScript. Netkey Creator Studio enables integrators and solution providers to create applications that integrate with virtually any kiosk peripheral device, including non-standard accessories.

Web Kiosk Development and Deployment Time Reduced
Netkey Creator 5.0 includes an enhanced application programming interface (API) that maximizes a developer’s ability to quickly create robust kiosk applications. Among other things, developers can now access JavaScript configuration tools, text editing features, and pop-up keyboard functions with the click of a button. Netkey Creator also contains a tree-view for properties of objects and for visibility of the content being modified for the kiosk environment.

First to Market with Standards for Peripherals and Graphics
Netkey Creator gives users the ability to add peripherals with “drag and drop” ease. This is accomplished through the standardization of integration protocols for the industry’s most popular kiosk accessories, such as security mats, credit card readers, and infrared scanners. Peripheral integration had previously required custom software development. The advent of the new software will result in a significant savings and reduced timeline for kiosk deployments.

Netkey Creator now supports richer electronic graphics, Flash, and multi-media – all with improved color definitions. These enhancements will help draw more users to the kiosk and provide a richer experience. They also allow for businesses to incorporate more of their multi-media assets though the kiosk, such as television-style advertisements and interactive videos.

Accelerate the Adoption Rate of Internet Assets
Netkey Creator 5.0 substantially increases the intelligence of any standard kiosk application. Many retailers and financial institutions include the ability to surf the web as part of their kiosk program. Netkey Creator 5.0 has an automatic time out function to avoid monopolization of the kiosk by one customer – the software disables the feature when it detects a purchase or credit card transaction is in process.

Fast Analysis of Customer Usage Data
Netkey kiosks are becoming a critical customer touch point in the retail, financial services and hospitality industries as organizations seek new ways to leverage their investment in Web-based information and e-commerce assets. In the next phase of CRM technology, businesses are increasingly demanding measurable ROI and full integration of their kiosk networks with existing marketing and communications channels to better segment customer bases and deliver targeted messages, enabling the delivery of a single “customer view.”

Netkey Creator 5.0 provides instant integration with Netkey Manager, the industry`s most powerful solution for kiosk network monitoring, reporting, analysis and content management. Netkey Creator’s Custom Logging Information feature allows for easier creation and tracking of customer information such as credit card transactions, questionnaires, and other events.

Netkey Creator is available immediately. Contact Netkey for pricing. A 30-day free trial of Netkey Creator 5.0 is available for download from the Netkey Web site: www.netkey.com

About Netkey, Inc.
Netkey, Inc. is the recognized leading provider of innovative and scalable software products and services for self-service devices including kiosks, Web-enabled ATMs and managed PCs. Netkey offers a comprehensive Internet-based software platform for delivering content, services and applications to a broad range of customer-activated point-of-sale (POS) and point-of-information (POI) appliances.

Leading retailers, banks and other organizations use Netkey`s scalable e-business technology to deliver rapid returns on investment and enhanced customer service. Netkey’s software suite has become the authoring platform of choice for developers and systems integrators across the globe, such as NCR. Frost & Sullivan ranks Netkey as “the premier provider of kiosk software.” Netkey’s list of forward-thinking customers includes Yahoo!, J.C. Penney Co. Microsoft, Service Merchandise, Ford Motor Co. and Borders. Netkey is located in New York, San Francisco and Branford, Conn. Netkey holds U.S. Patent #5,761,071 for its browser kiosk system and U.S. Patent #6,078,848 for its peripheral integration software for browser kiosk system. For more information about Netkey and its award-winning solutions, call 1-800-443-7924, e-mail info@netkey.com, or visit www.netkey.com.

# # #

End of Content

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides