A Sure Fire Way to Increase Web Traffic

REDWOOD SHORES, Calif., Apr. 23, 2001 - How can online merchants increase traffic to their store? The answer is through innovative marketing campaigns. One way to address this issue is to help merchants increase their brand and site presence through marketing on affiliate sites. Affiliates can be distribution channel sites, business partners or vendors of related products. Oracle(r) iMarketing allows merchants to register affiliates and post campaign content on their web site, thereby enabling the merchant to control the display and to ensure that the content is always current. Oracle iMarketing not only allows companies to save money by maximizing existing relationships with affiliate sites, it gives companies added opportunity to create an association with those distribution channel sites, business partners or vendors. So by using Oracle iStore with Oracle iMarketing, merchants are able to increase store traffic and breakthrough the increasingly crowded marketplace.

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