. SMEJ chose
Footprint to speed up the delivery of animations, images, ad banners
and
other media-rich content, including music downloads, on the Sony Music
Online Japan Web site - Japan`s fifth-most trafficked Web site,
according to Nielsen/NetRatings.
Without incurring the large capital expenditures of building its own
global network infrastructure, SMEJ experienced a 30-percent
performance
improvement by outsourcing to Digital Island. In addition, by managing
what content is cached on the Footprint network, SMEJ further reduced
its IT operations costs and can now remain focused on aggressively
promoting its record label artists, including Soul Scramble, Ken Hirai,
Siam Shade and many other Japanese pop stars.
"At first, we were considering load-balancing to enhance the server
performance," said Nobuyuki Suzuki, manager of the Engineering Section
at Digital Network Group, Sony Music Entertainment Japan. "Digital
Island`s content delivery service proved to be the most efficient
option
for solving our problem of delivering large amounts of media-rich
content."
Footprint also provides SMEJ with a scalable platform to serve the
skyrocketing demand for live performances, news and pictures of Japan`s
biggest music entertainers. Today, 160 million users visit the Web site
monthly. Scalability is also critical as more consumers access SMEJ`s
content through mobile phones, which require superior speed and
consistency to alleviate the limited bandwidth capacity of wireless
devices.
"Digital Island`s content delivery service improves performance,
reduces
operational costs and drives revenue for Web sites built to serve
creative, media-rich content," said Tim Wilson, chief marketing
officer,
Digital Island. "Sony Music Entertainment`s selection of our Footprint
service confirms Digital Island as the preferred outsource solution for
media and entertainment companies."
Digital Island`s Footprint content delivery service stores, or caches,
Web content closer to users at the edge of the network to ensure a
fast,
consistent and reliable online experience. When a consumer requests a
Web page, Footprint seamlessly directs the query to the optimal server
through Digital Island`s patented Best Distributor Selection
technology.
About
Sony Music Entertainment (Japan)
Founded in 1968, Sony Music Entertainment (Japan), Inc. creates and
sells musical contents of various forms. It has contracts with many of
Japan`s most popular artists, including L`Arc-en-Ciel, Ken Hirai, and
many more. The company also introduces many musicians abroad to the
Japanese audience. The musical categories the company covers are very
diversified, covering pop, rock, classical, jazz, and others. Sony
Music
Entertainment (Japan) has some 1,800 employees as of July 31, 2000.
About Digital Island
Digital Island is the leading provider of managed Internet
infrastructure for enterprises that need to give their customers a
great
Web experience in order to drive e-Business transactions. The company
integrates managed hosting, content delivery and network services to
bypass Internet congestion and guarantee fast and relevant
interactions.
Digital Island is headquartered in San Francisco, and its global
e-Business delivery network reaches 35 countries.
Important Notice
Digital Island and Footprint are registered trademarks of Digital
Island, Inc.
This release may contain forward-looking statements that are subject to
risks and uncertainties. Important factors which could cause actual
results to differ materially from those in the forward-looking
statements, include but are not limited to: the company`s short
operating history which makes it difficult to predict its future
results
of operations; the company`s history of operating losses and expected
future losses which could impede its ability to address the risks and
difficulties encountered by companies in new and rapidly evolving
markets; the company`s future operating results could fluctuate which
may cause volatility or a decline in the price of the company`s stock;
the possibility that the company may not be able to price its services
above the overall cost of bandwidth causing its financial results to
suffer; and other factors detailed in the company`s filings with the
Securities and Exchange Commission.
MEDIA CONTACTS:
Media Contact at Digital Island:
Laura Stadler
415/738-4774
lstadler@digitalisland.net
Investor Relations Contact at Digital Island:
Traci McCarty
415/738-4164
tmccarty@digitalisland.net
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