Alliance helps companies dynamically generate and protect high-quality
content
SAN JOSE and SAN RAFAEL, Calif. - April 16, 2001 - Vyou Inc., a leader
in Web-based content access management solutions, and Equilibrium, a
leading Internet infrastructure company, today announced the formation
of a strategic alliance aimed at providing companies with an affordable
way to dynamically publish and protect their online content.
Both e-businesses and Web users stand to benefit significantly from the
new alliance. Previously, the expense of publishing vast amounts of rich
content to the Web and the risk associated with making high-resolution
images available online did not make economic sense for most companies.
The pairing of Equilibrium`s MediaRich (tm) Publishing Platform with
Vyou`s Vyoufirst (tm) technology changes the dynamics by making it
easier and safer to deliver thousands of images to a Web site on the
fly. This creates entirely new revenue opportunities for e-businesses,
by providing Web users with access to images that were once considered
too time-consuming or too risky to deliver online.
Equilibrium`s MediaRich Publishing Platform is a server-based Web
imaging platform that streamlines the media publishing process for a Web
site, reducing production time and costs while helping companies
increase revenue generated by their digital assets. Vyou`s Vyoufirst
software protects content in a Web browser from being copied, captured,
saved, printed or otherwise redistributed from the browser without
permission from the publisher, thereby reducing the risk of digital
theft and misuse and enabling new e-commerce models. For example,
instead of showing thumbnails with low resolution or scarred images,
with Vyoufirst, publishers can show their images in high resolution in
their best form without worry of unauthorized redistribution. The images
can be viewed in real-time, but cannot be saved, copied or printed until
payment has been received. This "try before you buy" business model
encourages commerce because customers are more likely to buy after
seeing the real thing. Together, Vyou and Equilibrium provide companies
with a solution for deploying dynamically generated images online
without fear of misappropriation.
"Any business with databases of high-value content destined for the Web
will benefit from this alliance,`` said Shel Virden, vice president,
marketing and corporate development for Vyou Inc. "Together, Vyou and
Equilibrium provide a solution that cuts costs, enables faster time to
market, protects intellectual property, and creates significant new
revenue-generating opportunities."
"Successful e-businesses recognize the value of employing high-quality
visual assets to increase sales," said Ron Wood, vice president of
business development for Equilibrium. "Through our alliance with Vyou,
our customers can not only dynamically populate their sites with
high-quality images, but also present their very best content without
the threat of piracy or counterfeit."
About Vyou Inc.
Vyou Inc., a privately held company based in San Jose, CA, provides
real-time, content access management solutions that allow companies to
maintain control over their brands and content online. Vyou`s Vyoufirst
software protects text, images and streaming video from being copied,
captured, saved, printed or otherwise redistributed from the Web browser
without permission from the publisher, enabling new business and
revenue-generating opportunities. For more information, contact Vyou at
408.287.4200 or visit www.vyou.com.
About Equilibrium
Equilibrium develops and markets dynamic imaging technologies that
increase Web site profitability for today`s e-businesses. The company`s
MediaRich Publishing Platform is a highly scalable infrastructure
solution that automates the production and deployment of media assets to
the Web; enabling companies to both reduce production time and expenses
and create a more engaging customer experience. Founded in 1990,
Equilibrium is a recognized leader in automated graphics processing.
Equilibrium is headquartered in Marin County, California and is a
majority-owner operating company of CMGI, Inc. For additional
information, contact Equilibrium at 415.451.7600 or visit
www.equilibrium.com.
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This release contains forward-looking statements that address a variety
of subjects including, for example, the expected benefits, features,
functionality and availability of the MediaRich Publishing Platform and
MediaRich Studio Express (together "MediaRich"). The following important
factors and uncertainties, among others, could cause actual results to
differ materially from those described in these forward-looking
statements: the MediaRich technology may not successfully interoperate
with the technologies and products of third parties; Equilibrium`s
growth depends upon continued and increased demand for and market
acceptance of its offerings; and increased competition and technological
changes in the markets in which Equilibrium competes. For a detailed
discussion of these and other cautionary statements, please refer to
CMGI`s filings with the Securities and Exchange Commission, including
CMGI`s Annual Report on Form 10-K for the most recently ended fiscal
year. MediaRich and MediaScript are trademarks of Equilibrium. All other
company or product names are trademarks or registered trademarks of
their respective owners.
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