Digitas to Provide Strategic Direction and Execute Creative Campaigns
MINNEAPOLIS--April 24, 2001--
BestBuy.com, Inc. (BestBuy.com), the wholly owned Internet subsidiary of Best Buy Co., Inc. (NYSE:BBY), announced today the selection of Digitas Inc. (Nasdaq:DTAS), Adweek IQ`s Interactive Agency of the Year and Advertising Age`s highest rated interactive agency, as their online creative and offline direct marketing agency. Avenue A remains BestBuy.com`s digital marketing agency.
Digitas will work together with Best Buy Advertising and Avenue A to create customer-centric marketing communications across online and offline channels, including BestBuy.com and direct mail. Digitas will also lead efforts to expand the direct dialog between BestBuy.com and its customers to increase loyalty and drive sales. This campaign will fully integrate with the bricks and mortar brand campaign, which Best Buy Advertising will continue to develop and manage.
"Digitas is a well recognized and respected interactive agency and we felt they could provide BestBuy.com with an interactive marketing campaign that complemented Best Buy`s branding efforts," said Barry Judge, vice president of Marketing for BestBuy.com. "Digitas won our business in highly competitive agency reviews because their integrated marketing solutions were consistent with BestBuy.com`s overall objectives of consumer loyalty and enhanced profitability."
David Kenny, Digitas chairman and CEO said, "Best Buy earned its position as the nation`s leading retailer of consumer electronics, personal computers, entertainment software and appliances by providing a clear and compelling value proposition: value, quality, flexibility and selection. Our role is to work with BestBuy.com to develop fully-integrated, multi-channel customer solutions, leveraging BestBuy.com`s existing assets and customer base to provide outstanding customer value and gain competitive advantage."
About Digitas
Digitas (www.digitas.com) is a marketing and technology company that helps its clients manage their customer relationships one at a time. Digitas combines best-of-breed capabilities in technology, marketing and customer relationship management to enable blue-chip companies with leadership brands to leverage their existing assets with new technologies to gain competitive advantage. Digitas serves as strategic partner to several industry-leading clients, including Allstate, American Express, AT&T, Xerox, Gillette, Ann Taylor, General Motors, Kingfisher, L.L. Bean, Morgan Stanley, the National Basketball Association and Terra Lycos. Digitas employs more than 1900 people and has offices in Boston, New York, San Francisco, Salt Lake City, Miami, Chicago, London, Hong Kong and Brussels.
About Best Buy
Minneapolis-based Best Buy Co., Inc. (NYSE: BBY) is the nation`s number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company operates retail stores and commercial web sites under the names: Best Buy (BestBuy.com), Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue.com), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches consumers through more than 1,700 retail stores nationwide, in Puerto Rico and in the U.S. Virgin Islands.
Statements made in this news release, other than those concerning historical financial information, should be considered forward looking and subject to various risks and uncertainties. Such forward-looking statements are based on management`s beliefs and assumptions regarding information currently available, and are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The Company`s actual results could differ materially from those expressed in the forward-looking statements. Factors that could cause results to vary include, among others, those identified in the Company`s filings with the Securities and Exchange Commission. The Company has no obligation to publicly update or revise any of the forward-looking statements that may be in this news release.
CONTACT:
Best Buy Co. Inc., Minneapolis
Donna Beadle, 952/995-5259
donna.beadle@bestbuy.com
or
Digitas
Maureen Bailey, 617/867-1473
mbailey@digitas.com
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