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Press Releases Tuesday, April 24, 2001   
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buy.com Integrates New Distribution Partner Aimed at Enhancing Its Consumer Electronics Store

ALISO VIEJO, Calif., April 24, 2001 -- buy.com (Nasdaq:BUYX), The Internet Superstore(tm), today announced it has completed the integration of DBL Distributing into its commerce platform to further enhance selection in its consumer electronics store. DBL Distributing is one of the nation`s leaders in the wholesale distribution of consumer electronics and accessories. The integration of this important partner will expand the product assortment in buy.com`s consumer electronics store by over 300 percent, offering buy.com`s more than 3.5 million customers a much broader and deeper selection.

Brent Rusick, Senior Vice President, Technology and Operations commented, "We are excited to add DBL as a world-class distribution partner to our e-commerce platform. Our customers rely upon on us to offer the broadest selection of today`s most popular consumer electronics products. DBL Distributing significantly enhances our consumer electronics mix with a complete assortment of brand name accessories and related products."

about buy.com
buy.com, The Internet Superstore™ and low price leader, offers its 3.5 million customers nearly 1,000,000 SKUs in a range of categories including computer hardware and software, electronics, wireless products and services, books, sporting goods, office supplies and more. Individuals and businesses can shop quickly and easily at buy.com 24 hours a day, 7 days a week. buy.com was named the No. 1 electronic e-tailer in the latest PowerRankings by Forrester Research, Inc., a "Best of the Web" in the computer and electronics category by Forbes Magazine for two consecutive years, and "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001). buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information visit www.buy.com. buy.com™ and The Internet Superstore,™ are trademarks of buy.com Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995This release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, including, without limitation, risks associated with the integration of new distribution and fulfillment partners. Additional risks are detailed in filings with the Securities and Exchange Commission made from time to time by buy.com, including its Registration Statement on form S-1, as amended, filed with the Securities and Exchange Commission on October 27, 1999, and its final prospectus related to its initial public offering filed with the Securities and Exchange Commission on February 7, 2000, and the quarterly and annual reports filed with the Securities and Exchange Commission from time to time. buy.com undertakes no obligations to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

# # #

Contacts:
Robert Price, Investors
(949) 389-2247
robertp@buy.com

Kathy Beaman, Media
(949) 389-2247
kathyb@buy.com
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