eshare® communications, Inc. Debuts New Web Site
Usability, Personalization Highlighted
ATLANTA, GA (April 25, 2001) — eshare communications, Inc. (Nasdaq: ESHR), a leading provider of Customer Interaction Management (CIM) solutions, today announced the official debut of the company`s new Web site. In the months of designing and testing www.eshare.com leading to today`s announcement, the company has placed special emphasis on the site`s usability, upgraded content, new interactive features, and providing relevant, personalized information to each user.
Foremost among the improvements over the previous Web site is an enhanced user experience. The site`s improved architecture and drop-down navigation require fewer clicks to reach the desired location. Also, navigational aides are placed throughout the site to assist the user in finding specific information or site pages.
Additionally, the eshare online community operates with the newest version of eshare`s Expressions™ software, which provides users the choice of interacting in pre-existing chat rooms or creating and moderating their own rooms. To further increase personalization, eshare has designed its new site to be the ultimate electronic agent: always available and always responsive to a user`s needs. In this way, eshare builds on its reputation of providing the highest levels of customer care and service.
Improved forms and automated back-end systems allow eshare to capture any Web-based interaction and instantly route that data to a centralized electronic location, where all appropriate parties within the enterprise can view it. This allows eshare to convert account leads far more quickly and, ultimately, help drive revenue. Fulfillment efforts will be maintained by the newly formed CompleteCare™ department, whose sole purpose is to qualify leads, nurture them, and help close sales.
Robb Duke, director of interactive marketing for eshare, said, "The features contained in the site are great showcases for our Expressions and NetAgent™ solutions. What we are bringing to it in terms of functionality and personalization are the same features our customers can incorporate into their sites. And while you can`t overstate how valuable having an engaging, informative, and easy-to-use site is, it`s very important to note that the Web site is only the foundation for many other uses of our technology. We continue to make plans to include even more of our features and capabilities in our online environment. As we move into summer, a lot more of these features will be appearing on our site."
In subsequent updates to the site, eshare will introduce its "my eshare" community, in which users can register for access to even more customized content and services. Planned features of "my eshare" include customizable news content from syndicated providers, a calendar tool, and other personalization capabilities.
About eshare communications, Inc.
Norcross, Georgia-based eshare communications, Inc. (http://www.eshare.com) is a premier global provider of integrated Customer Interaction Management (CIM) solutions that power the customer relationship strategies of businesses conducting traditional and Internet commerce. eshare leverages its expertise in both Web-based and traditional call center technologies to provide more than 2,500 businesses with comprehensive, scalable and integrated customer interaction solutions.
Its applications enhance a company`s existing marketing, sales and service efforts and optimize customer lifetime value while building brand loyalty. eshare was formed by the September 1999 merger of Melita International, Inc., a leader in telephony-based customer contact management, and eShare Technologies, Inc., a leader in Web-based customer care solutions.
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This press release contains forward-looking statements relating to marketing strategy, product benefits, features, future product offerings, and results of operations. Such statements are made based on management`s beliefs as well as assumptions made by, and information currently available to, management, pursuant to "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. While these statements reflect our best judgement, they are subject to risks and uncertainties that could cause a change in focus and direction. A discussion of certain risk factors that may cause actual results to differ from these forward-looking statements can be found in eshare`s Annual Report on Form 10-K for the period ended December 31, 2000, on file with the SEC.
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