AG Interactive, the e-commerce business unit of American Greetings Corp., is rolling out an online greeting card program for mobile commerce.
The service allows subscribers of AG Interactive’s e-card service to send a collection of 11 birthday cards and nine anytime cards via their web-enabled cell phone or handheld device to others. For now the service is free to subscribers, but cellular service providers may charge recipients a fee of 10 cents to 30 cents, says American Greetings.
Once an e-card is selected and personalized, the recipient receives a handset discovery message on their phone that detects the capabilities of the phone and carrier and requests permission to send the e-card. When the recipient responds, the service delivers the mobile e-card in the best available format for the phone and the network of the destination carrier, says American Greetings, No. 150 in the Internet Retailer Top 500 Guide.
"Offering mobile e-cards is yet another way we are incorporating innovation and new technology into our products to ensure there's something for every way people want to communicate today," says AG Interactive senior vice president and general manager Sally Babcock.
The features of the mobile e-cards are best viewed on cellular devices with color screens, which represent approximately 80% of the cell phones currently in use in the U.S., says American Greetings.
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