Artisanal Cheese fulfills through multiple channels as it ages brand image

Selling through its own web site and catalog as well as through expensive restaurants and retailers including Williams-Sonoma and Neiman Marcus, Artisanal Cheese LLC is reworking its brand around a luxury image, the retailer says.

“We plan to make Artisanal the luxury brand of our product category,” says Daniel Dowe, president and CEO of American Home Products Inc., which acquired Artisanal Cheese last month.

To manage its direct-to-consumer and wholesale sales, Artisanal relies on the Mail Order Manager system from Dydacomp, which also provides it complete e-commerce platform, Dowe says. “The M.O.M. system brings orders in to make for seamless shopping,” he says.

The system automatically subtracts order information from inventory data and creates purchase orders to replenish goods. New York-based Artisanal Cheese, which operates on the web at ArtisanalCheese.com, has been growing in recent years at a rate of 25-30%, Dowe says.

Artisanal Cheese’s wholesale clients also include 1-800-Flowers.com Inc. and some 300 restaurants, including the Four Seasons and Ritz-Carlton resort chains.