SmartBargains Utilizes Mercent’s Online Merchandising Platform to Expand Online Presence
Leading Online Retailer Sees 100 Percent Return on Mercent Investment Within Two Months
Seattle, WA — July 19, 2005 — Mercent, the single solution for online retail merchandising, today announced that SmartBargains is utilizing the company’s online merchandising software to promote and sell more than 10,000 products to over 47 million active customer accounts at Amazon.com. SmartBargains is the world’s leading online retailer offering superior quality goods and top brands at up to 70% off retail. SmartBargains relies on Mercent to maximize sales, boost gross margins, and increase merchandising control through Amazon.com.
"We achieved 100 percent return on our Mercent investment within two months,” said Ben Fischman, Chief Marketing Officer at SmartBargains. “Mercent enables us to automate the publication of our catalog of SmartBargains merchandise directly to Amazon.com, extending our ability to reach online shoppers with special offers on brand name merchandise while reducing our cost of customer acquisition."
Mercent’s online merchandising platform allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across leading online consumer marketplaces through one low-cost, single point of integration. Mercent-supported channels include Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, Froogle, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, Pricerunner, SHOP.com, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.
Mercent CEO, Eric Best, noted, "It has been an exciting year for Mercent. SmartBargains represents the latest in a growing list of brand-driven retailers realizing the benefits of our online merchandising platform. We are pleased that we are able to contribute to SmartBargains’ ongoing success."
About SmartBargains
SmartBargains is a leading online retailer of high quality, excess merchandise offered at up to 70% off everyday retail prices. The company provides a constantly changing assortment of thousands of deals on its website, allowing customers to conveniently and confidently purchase merchandise without having to travel to disparate retail locations. For suppliers, SmartBargains offers a single source for product disposition, reducing the need to use multiple distribution channels for the sale of excess inventory. SmartBargains is dedicated to offering the best possible bargain shopping experience available online. Our commitment to the customer`s experience begins with the web site and continues through to the purchase with state-of-the-art fulfillment and highly responsive customer service. Customers consistently give SmartBargains high marks in customer satisfaction and service.
About Mercent
Founded by veterans of Amazon.com, Mercent is the single solution for online retail merchandising. Mercent’s online merchandising platform helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online marketing channels. Mercent provides a single point of integration between existing retail management systems and more than 20 leading online merchandising channels including transactional marketplaces such as Amazon.com, shopping portals such as AOL inStore and Shopping.com, and affiliate marketing programs from Commission Junction and LinkShare – making it easy for merchants to automate, measure, and optimize online product merchandising campaigns. In addition, Mercent provides value-added services such as program management, data and category mapping, and optimization of search keywords and product categories across channels. Mercent customers include GUESS? (NYSE:GES), Lucky Brand Jeans (NYSE:LIZ), Wet Seal (NASDAQ:WTSLA), Finlay Enterprises (NASDAQ:FNLY), Proflowers (NASDAQ: PRVD), Crabtree & Evelyn, Car Toys, Fortunoff, and other leading retailers. Mercent is a venture funded company based in Seattle, WA and is a Microsoft Certified Partner and an Amazon Services Certified Systems Integrator.
Contact
Molly Ingle
Communications Director, Mercent
206-832-3971
molly.ingle@mercent.com
For more information, please visit www.mercent.com.
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