RETURN PATH RELEASES NEW EMAIL DELIVERY MONITORING INTERFACE,LAUNCHING PRE-CAMPAIGN TESTING TOOLS
Expanded interface also includes B2B and international delivery monitoring, deeper reporting, and multi-domain tracking capabilities for ESPs
New York – Return Path, Inc. has upgraded its Delivery Assurance Monitoring platform to include a pre-campaign testing tool, Campaign Preview, which allows companies to test deliverability and email rendering before campaign deployment. In addition, the new platform includes B2B and international delivery monitoring, deeper reporting capabilities, and a hierarchical account management and reporting structure for ESPs and companies managing deliverability for multiple business units.
Campaign Preview allows companies and agencies to test creative for delivery problems caused by content and HTML code -- and to see how campaigns will look in six different email readers -- before campaigns are ever sent. “Pre-campaign testing is the first step to successful email deliverability and higher response rates,” said George Bilbrey, VP & GM of Delivery Assurance Solutions for Return Path. “By isolating content and coding variables that will either lead to filtering or improper rendering, companies can correct those problems before they happen on a broad scale – leading to more email being delivered properly.”
Checking creative for content, delivery, and spam filtering problems prior to deployment is particularly useful for companies sending large volumes of email, and agencies and ESPs that manage creative for multiple customers. “By testing mailings for code and content problems prior to sending, our customers can improve both the appearance and delivery of their campaigns,” said Tim McQuillen, co-founder of StrongMail Systems. “Campaign Preview illuminates HTML errors that will trigger spam-filters, as well as rendering problems that will occur in different email platforms. We are proud to offer this valuable tool through our StrongDelivery Tools platform.”
The combination of Campaign Preview and expanded monitoring functionality makes the Return Path Delivery Assurance Monitoring platform the most robust available for campaign deliverability tracking.
"DoubleClick`s customers already derive great benefit from Return Path`s seed listing technology in the U.S.", said Ken Takahashi, Vice President of Strategic Partnerships for DoubleClick Email Solutions. "The B2B and international seed monitoring expansion answers a critical need not only for our international customers but also for the growing number of U.S. customers that mail abroad."
Deliverability monitoring answers one portion of the email deliverability problem for companies. “To truly maximize email delivery rates, companies must pay attention to their email reputation,” Bilbrey said. “By isolating and repairing email program issues, they are able to increase their reputation with email receivers, thus having a larger impact on delivery rates over time.”
About Return Path
Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Path’s services to generate superior results from their e-mail programs, taking advantage of Return Path’s pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition and best practices strategy. Return Path Delivery Assurance Solutions are the industry’s original and premier e-mail deliverability tools and services, including the Bonded Sender Program for e-mail accreditation, and the only full-circle solution for solving e-mail deliverability issues. The company’s investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577.
CONTACT:
Jeff Rutherford
Account Director
413 369 4128
jeffru@tryloncommunications.com
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