NETexponent Launches Accelerator and Quality Assurance Services as Standalone Packages for Affiliate and Media Partnership Programs
Accelerator service package identifies, recruits and optimizes affiliate performance;
Quality Assurance protects brands and minimizes fraudulent affiliate practices.
NEW YORK, July 19, 2005 – NETexponent, a leading online performance marketing agency, now offers a pair of new standalone service packages designed to build, manage, protect, grow and optimize affiliate and media partnership programs.
NETexponent’s new Accelerator program helps advertisers who don’t have the time or resources to aggressively identify, recruit and manage new affiliate web sites or media partners. The NETexponent team of online media experts acts as an extension of a client’s online marketing department, providing the added manpower and experience necessary to custom recruit, manage and optimize the best affiliate and media partner sites.
“The Accelerator service enables us to grow a client’s performance marketing efforts on both ends: by finding the best possible new affiliates and media partners, and optimizing the relationships they already have in place,” said Ed Dintrone, president, NETexponent, New York. “We provide the bandwidth and know-how to locate and recruit the most appropriate new affiliates and media partners, and build strong relationship with both new and existing sites.”
The Accelerator service package explores three separate avenues to recruit new top affiliates and media partners: the vast number of affiliate and publisher relationships the agency has established since 1995; the sites available through the technology network of choice; and the grassroots custom recruiting of sites using a trained outreach team.
Once the agency identifies the most appropriate prospective sites, they initiate dialogue with them and structure a win-win performance based advertising relationship and monitor activity to optimize results.
Also new as a standalone is the agency’s comprehensive Quality Assurance services package, designed to protect a client’s brand and address a significant web marketing concern: fraudulent practices in affiliate marketing. This custom-tailored solution enforces brand protection guidelines and detects if an affiliate site uses fraudulent means to boost their performance and income.
Under this service package, NETexponent advises clients on establishing proper affiliate guidelines, and then polices and enforces the guidelines. Areas this service focuses on include affiliate screening, CAN-SPAM compliance, adware and spyware detection, inappropriate content, coupon offer abuse, search engine abuse and others.
All affiliate applications are vigorously screened and rescreened by the NETexponent Quality Assurance team to meet brand standards and exclude sites with questionable business practices. The criteria used ensures that affiliate sites contain no dead links, no inappropriate content (such as obscenity or illegal, defamatory, discriminatory or propaganda messages), must be in English and do not use unrelenting pop-ups or unauthorized email marketing activities.
The NETexponent QA team also checks volume spikes and dips in leads, sales or orders generated each day, looking for deviations that serve as a red flag of possible fraudulent activity. On an ongoing basis, the team reviews the guideline compliance of affiliate sites and identifies optimization opportunities.
“Companies running affiliate marketing and pay-for-performance campaigns can now rest easy that their brand is protected and the quality of the sales and leads they get meet the highest of standards,” said Dintrone. “Our experienced team acts as diligent gatekeepers who proactively monitor and analyze activity and take swift action against violators.”
Both service packages have been perfected over the years as components of the agency’s broad performance marketing programs and are available now for the first time as standalone services.
NETexponent (www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.
Media contact:
Jack Mello
201-981-5617
jamello@aol.com
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