Novator Powers LucasArts Online Retail Store After Successful Re-Launch of StarWarsShop.com
TORONTO, Ont. – July 21, 2005 – Novator Systems Ltd., a strategic online retail
services provider, today announced that it has re-launched LucasArtsStore.com. Novator
was selected to power the retail store for LucasArts after playing a key role in the
successful re-launch of StarWarsShop.com. LucasArts is a leading developer and
publisher of interactive entertainment software worldwide for video game console
systems and PCs.
“Novator’s proven results with StarWarsShop.com site helped pave the way for their e-commerce work with LucasArtsStore.com,” said Lisa Cross, Director e-Commerce,
Lucasfilm. “Their engineering, online retailing expertise and exceptional technical
solutions are on target with our requirements for building a world class online retail store
for our customers.”
LucasArtsStore.com was developed using Novator’s world-class technology platform,
Virtual Retail (VR), a flexible, fully integrated system, encompassing merchandising,
marketing, personalization, analytics, loyalty programming, catalog management and
more. Novator is providing the retail expertise, engineering technology and deployment
support to power the selection, purchase and delivery of LucasArts entertainment
software and game products worldwide.
“We were ecstatic about the successful launch of the StarWarsShop.com and we are now
looking forward to great results from LucasArtsStore.com,” said David Marcus, Vice
President Business Development, Novator. “Our continuing work with Lucasfilm speaks
loudly to the entertainment industry about our ability to apply online retailing acumen to
intellectual property merchandising.”
About Lucasfilm
Lucasfilm is one of the world’s leading film and entertainment companies. Founded by
George Lucas in 1971, it is a privately held, fully integrated entertainment company. In
addition to motion picture and television production, the company’s global business
includes visual effects, sound, video games, licensing and online activity. Lucasfilm is
located in Marin County, California.
About Novator Systems
Novator is a strategic online retail services provider creating value for customers through
a proven combination of retail expertise and continuous innovation. For more than a
decade, Novator has partnered with some of the world’s best companies, transforming
them into leading online enterprises. Novator’s diverse team of online specialists has
created successful online retail and customer care solutions for FTD, NewLine Cinema,
Warner Bros., Interflora and more.
Back...
