BroadVision Delivers Next Generation Retail Commerce Solution
Java Extensibility, Enhanced Catalog and Order Management Features Bolster BroadVision’s B2C Commerce Foundation
REDWOOD CITY, Calif.— April 30, 2001 — BroadVision, Inc. (Nasdaq: BVSN), a leading provider of personalized e-business applications, today announced that it has shipped BroadVision® Retail Commerce™ 6.0. The new version strengthens BroadVision’s leadership in retail commerce by offering leading e-marketing, e-selling and e- customer care features designed to help retailers to build and maintain profitable, lifetime relationships with customers. As with all 6.0 versions of BroadVision’s e-business application suite, BroadVision Retail Commerce can be customized and extended using popular J2EE technologies including JavaServer Pages™ (JSP™) and Java Servlet application programming interfaces.
Over 700 retail customers strong, BroadVision Retail Commerce is a comprehensive, packaged application that delivers the capabilities customers need to quickly build and easily maintain a successful retail web presence. Enabling retailers to unlock vital data that helps identify their best customers, BroadVision’s retail solution analyzes consumer’s buying behavior, presents personalized, dynamic content tailored to individual customer preferences and builds lasting customer relationships by providing personalized, post- sales support.
“BroadVision recognizes the importance of bringing a reliable and personalized experience to online consumers,” said Dr. Pehong Chen, president, chairman and CEO of BroadVision. “The transaction is only one component of what retailers should provide consumers online. Providing personalized interactions before the sale and reliable post-sales support is vital to maximizing the lifetime value of each customer. Retail Commerce 6.0 enhances marketing and sales efficiency with vital analytical tools that pinpoint effective merchandising and promotional programs, allowing retailers to develop lasting relationships with customers and increase profitability.”
BroadVision customers such as Shop At Home, Inc., a leading television shopping network, and RedEnvelope, the premier online and mail order specialty gift retailer, use BroadVision Retail Commerce to create and deliver a compelling online shopping experience in an efficient and cost-effective way.
“Built on BroadVision Retail Commerce, the RedEnvelope site has been rated as one of the most reliable, efficient and quickest-responding shopping sites,” said Christopher Cunningham, CIO for RedEnvelope. “BroadVision Retail Commerce gives us the power to offer many unique features that guide our customers to the perfect gift. By offering personalized recommendations, online customer service and real time inventory tracking, we’re able to keep our customers coming back for more.”
BroadVision Retail Commerce 6.0 Features
BroadVision Retail Commerce 6.0 is a comprehensive, packaged commerce application that offers online retailers industry-leading personalization features, a reliable and scalable transaction engine, powerful analytics and wireless features that enable them to market, sell and service their products effectively and efficiently. The new Merchandiser Workbench feature offers a user-friendly interface for maintaining product catalogs and creating special offers and promotions - without requiring in- depth knowledge of BroadVision’s business rules engine.
E-Marketing—Smart Merchandising and Analytics
BroadVision Retail Commerce brings powerful e- marketing functions to merchandisers through easy- to-use personalization tools that deliver the targeted information and functionality necessary to attract and keep customers.
Personalization — BroadVision One-To-One® personalization features improve customer targeting and profiling allowing retailers to develop successful online customer relationships and loyalty. These features also enable the creation of compelling, precisely targeted cross- sell and up-sell offers.
Merchandising — The browser-based Merchandising Workbench provides extended merchandise and catalog management that allows merchandisers to add product attributes to online catalogs or create special promotions such as bundling high-margin and low-margin items together without calling on IT resources.
Analytics —The built-in analytics features of BroadVision Retail Commerce 6.0 give merchandisers valuable insight into customer behavior – such as which customers are generating the most revenue, which products are selling the fastest and which promotions are most effective.
Content Management — BroadVision Retail Commerce 6.0 simplifies the content creation process, allowing easy tracking and review of content, version management and publishing to a variety of media including the web, hardcopy and other communications channels.
E-Selling—Powerful Selling and Fulfillment
BroadVision bridges the gap between on and offline shopping experiences -- scaling to meet maximum demand, integrating easily with existing systems, handling even complex shipping arrangements and delivering superior customer order management.
BroadVision Retail Commerce 6.0 also supports wireless features that enable “anytime, anywhere” selling. XML support for offers simplified navigation, site administration and a consistent customer experience across multiple channels.
E-Customer Care—Consistent Service
Rounding out the complete BroadVision Retail Commerce package, e-customer care features offer customers convenient, “self-service” post-sales support designed to increase customer loyalty and satisfaction with every sale.
By integrating with popular third-party contact center solutions, BroadVision Retail Commerce can increase customer satisfaction by enabling real- time data exchange and live personalized interaction between the web end-user and the call center staff. Additional customer care features include discussion groups and easy, self-service customer access to order histories and order fulfillment status.
About BroadVision
BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e- commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.
BroadVision-founded in 1993, public since 1996-has more than 1,200 customers. IDC ranks BroadVision as the world`s leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650.261.5100 or info@broadvision.com.
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BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision , BroadVision One-To-One and BroadVision Retail Commerce are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.
BroadVision Contact
Sheryl Sanchez
BroadVision, Inc.
650-542-5883
sheryl.sanchez@broadvision.com
Greg Belloni
The Weber Group
415-616-6139
gbelloni@ca.webergroup.com
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