Kick.com Debuts Completely Personalized Email Solution
Automated System Makes it Possible to Send a Unique Email to Each
Customer - Tests Deliver 20 Percent Click-through Rates
San Francisco, Calif., April 30, 2001 – Kick.com, Inc., a leading developer of personalization and content delivery solutions, today announced KickMail, a personalized email solution that enables companies to easily deliver unique, personalized emails to millions of customers based on their individual tastes and habits.
KickMail leverages Kick’s intelligent personalization platform, which converts the simple actions of listening to, browsing through, and searching for music and other media into dynamic personal profiles, to create incredibly personalized messages. This completely personalized approach sets KickMail apart from email newsletters that offer generalized or topic-based content and has led to click-through rates as high as 20% during Kick’s initial use of the solution.
“First there was spam, then there was incentive-based marketing, and now there’s the next generation of truly personalized communications,” said Kick.com founder and CEO Matthew Skyrm. “The results from our tests of the KickMail product have clearly demonstrated the value and desirability of these completely personalized email communications with customers, and we look forward to helping others generate similar results.”
"KickMail is an ideal way for any company to create new revenue streams and deepen its user loyalty through personalized email messages and promotions. This revolutionary product allows a marketer to tailor his or her message for each individual user," said Steve Markowitz, founder of MyPoints.com (Nasdaq:MYPT), a leading provider of member-driven Internet direct marketing services.
KickMail, which Kick has been testing with music fans for two months in the form of the KickSpin newsletter, is just one of the products in the Kick Solutions suite and will be licensed to Kick’s technology partners as they look to improve their customer relations. With KickSpin, users receive a personalized email with news, concert dates, album release dates, and more based on their actual listening habits.
About Kick.com Inc.
Founded in 1999 and headquartered in San Francisco, CA, Kick.com Inc. (www.kick.com) is a leading developer of personalization and content delivery solutions. Kick has developed a powerful, transparent technology platform that can personalize users’ online experience by building a profile based on observed behaviors and preferences and then delivering personalized content based on that profile.
Kick’s platform is easily integrated into existing and emerging third-party offerings to help companies complete their users’ experience. The power of the Kick Technology Platform, which can be implemented in a variety of ways, including the presentation of integrated personalized information in a Web page or the inclusion of synchronized and personalized content in a standalone application, is currently on display in the Kick.com Music Companion.
Back...
