Visa Teams Up With Over 20 Leading Online Retailers, Including eBay, CDNOW and Tickets.com, to Offer "Win What You Spend x 10" Sweepstakes
FOSTER CITY, Calif.--May 1, 2001-- Visa U.S.A., the world`s leading payment brand and largest payment system, is making it even more rewarding for consumers to shop online by partnering with leading Internet merchants and Visa Member banks to offer cardholders the opportunity to win up to $10,000. The Visa "Win What You Spend x 10" Sweepstakes has been designed to drive traffic to merchant Web sites and increase online payment card usage. Over 20 leading online retailers and over 60 Visa Member banks are participating in the promotion.
Each time cardholders use their Visa card to make an online purchase at participating merchants between May 1 and May 31, 2001, they will be automatically entered to win ten times the amount of their purchase, with the opportunity to win up to $10,000. The more times cardholders use their Visa card at participating merchants, the more times they will be entered into the sweepstakes. During the promotional period, a total of 31 lucky winners will be selected. No purchase or obligation necessary to enter or win.
"e-Visa is always looking for new and compelling ways to reward consumers who use their Visa cards online," said Gerry Sweeney, Vice President of e-Visa, Visa U.S.A.`s e-commerce division. "Online promotions can be a powerful way to encourage shoppers to make online purchases and the Visa "Win What You Spend x 10" promotion is part of our ongoing commitment to drive traffic to our partner merchant sites."
"Online promotions have proven to be a successful marketing tool in driving traffic to our site," said Samantha Liss, VP of Marketing and Promotions at CDNOW. "By forging partnerships with leading companies like Visa, we are able to add value to the overall experience of shopping for music at CDNOW."
The Visa "Win What You Spend x 10" Sweepstakes will be supported through a comprehensive marketing program, including online advertising on popular shopping-related sites, email and viral marketing campaigns, and online merchant point-of-sale signage. Additionally, over 60 Visa Member banks will be featuring the promotion on their websites.
You can learn more about the Visa "Win What You Spend x 10" Sweepstakes and participating merchants by visiting www.visa.com/pr/winx10 beginning May 1, 2001.
About Visa U.S.A.
Visa is the world`s leading payment brand and largest payment system, enabling banks to provide their consumer and merchant customers with the best way to pay and be paid. More than 14,000 U.S. financial institutions rely on Visa`s processing system, VisaNet, to facilitate over $765 billion in annual transaction volume -- including more than half of all Internet payments -- with virtually 100 percent reliability. U.S. consumers carry more than 345 million Visa-branded smart, credit, commercial, stored value and check cards, accepted at approximately 21 million locations worldwide. Visa has long led the industry in developing payment security standards, and has been named the most trusted payment brand online. Visa`s people, partnerships, brand and payment technology are helping to create universal commerce -- the ability to safely conduct transactions anytime, anywhere and by any device. Please visit www.visa.com for additional information.
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CONTACT:
Visa U.S.A.
Lori Teranishi
415/932-2158
lteranis@visa.com
or
Ketchum
Melissa Morey
415/984-6184
melissa.morey@ketchum.com
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