HOW2TV FEATURE PAC SHOWS WEEMOTEŽ BENEFITS
Contact:
Cindy Nguyen
How2TV, Inc.
(213) 353-3946
cnguyen@how2tv.com
Jason Wonacott/Brad Paul
The Bohle Company
(310) 785-0515
jasonw@bohle.com/bradley@bohle.com
Online Video Promotes Parent-Approved Channel Controller
LOS ANGELES - May 1, 2001 - Getting online information about Fobis` WeemoteŽ,
a television remote control that lets parents regulate the programs their
children watch, has just gotten easier - thanks to How2TV. Fobis Technologies,
Inc., is using the Los Angeles-based company`s Feature Pac to show consumers
the highlights and benefits of the kid-friendly clicker.
Fobis Technologies is the latest manufacturer joining the wave of companies
using How2TV`s visual eCRM packages to help consumers make informed purchase
decisions. The How2TV Feature Pac is specially designed for Fobis to highlight
the Weemote`s benefits and steer customers to the next step in the purchase
process. To view the Fobis Weemote Feature Pac, click your Web browser
to: http://www.how2tv.com/how2tv2001/products/fobis
"Parents need to know why the Weemote is a great product for their children
and How2TV`s Feature Pac is 60 seconds of attention-grabbing, informative
video and audio that effectively sells the remote by encapsulating its
benefits," John Stephen, president, Fobis Technologies, said. "The Pac
also makes it easier for customers to get a Weemote. After watching the
Pac and learning about the product, parents can simply click links for
more product and company information or hit the `Buy Now` button to get
a Weemote of their own."
How2TV`s Feature Pacs let consumers view product distinctions and benefits
before they purchase. The rich media Pacs are available on the customer
manufacturer or retailer`s Web site - all consumers need is a 56K or faster
Internet connection. Designed to generate sales leads, companies can link
Feature Pacs to e-commerce systems for immediate purchases, or employ other
types of links designed to help customers make informed buying decisions.
How2TV also offers: the Instruction Pac, which helps consumers assemble,
install or operate products; the FAQ Pac, which provides visual answers
to frequently asked questions; the Training Pac, which teaches internal
personnel about products and services to better answer customer questions.
About Fobis Technologies
Fobis Technologies, Inc. was founded in February 1997 to design gadgets
for real life. The Fobis mission is to continue developing products that
simplify the user interface experience while solving real world problems.
The companies key focus is on creating practical products that offer consumers
both a pleasant and simple user experience. Fobis Technologies, Inc is
based in Miami, Florida, with an R&D center located in Silicon Valley,
California.
More information about Fobis can be found at www.weemote.com.
About How2TV
Headquartered in Los Angeles, How2TV is a full-service provider of visual
eCRM solutions. How2TV`s rich media packages, containing digital video,
animated graphics, audio, diagrams and text, help customers select new
products and assemble, program or operate products they have already purchased.
How2TV`s visual eCRM solutions also help generate sales and increase customer
satisfaction, as well as lower call center costs and product returns.
The packages sit on the Web site of the retailer or manufacturer and are
accessible through the Internet, and, ultimately, on interactive television
and wireless devices.
How2TV`s services include full-service content development, hosting and
customer usage tracking. More information about the company can be found
at www.How2tv.com, at contact@how2tv.com or by calling (213) 989-1356.
# # #
Back...
