marshallfields.com Launches Redesigned Web Site
Department Store Online Gift Registry Enables Guests to Electronically Purchase Any Gift List Item
MINNEAPOLIS, May 1 -- Marshall Field`s now has an enhanced
online presence at marshallfields.com. The redesigned Web site reinforces
Marshall Field`s position as one of the premier department stores in the
United States and features the Marshall Field`s Gift Registry, technological
enhancements for easier navigation, and a wide selection of merchandise.
Among the most significant enhancements to the site is the addition of the
Marshall Field`s Gift Registry. Marshall Field`s was the first retailer in
the United States to introduce the bridal registry concept in the 1890s, which
began in the form of written lists throughout the store and evolved to
state-of-the-art computerized in-store "touch screens."
Now, marshallfields.com enables online guests to purchase any available
item on a bridal registry. Online guests can review and print registry gift
lists and request gift-wrapping and shipping services once a gift is
purchased.
"Through the redesigned Web site, we can increase the power of our brand
to give us a presence beyond the markets where we have stores and expand the
great shopping experience that guests in our communities have enjoyed for more
than a century," said Linda Ahlers, president of Marshall Field`s.
Marshall Field`s Gift Registry is a complete resource for everything
couples need and want when preparing for married life including china,
crystal, flatware, casual dinnerware and glassware, kitchenware and small
appliances, bedding and bath, lingerie, luggage and travel services. Online
access to the Marshall Field`s Gift Registry is a convenient way for family
and friends across the country to easily select a special wedding gift.
marshallfields.com also has an expanded selection of bridal party gifts
and wedding favors to help add a perfect touch to a wedding. And, guests
interested in starting a registry can now complete the pre-registration
process online before they visit a store to register for items.
The marshallfields.com site will continue to offer a wide merchandise
assortment from the famous Marshall Field`s Frango(R) Mints to Waterford(R)
goblets to Frank Lloyd Wright designs. The site also features creative
gift-giving ideas for every occasion, and guest-friendly technology allows
guests to search by brand or price, ensuring they make just the right
selection.
The Web site change is one of the first steps in the changeover of
Dayton`s and Hudson`s under the Marshall Field`s name as announced earlier
this year. The daytons.com and hudsons.com sites now send online guests
directly into the new marshallfields.com site.
Dayton`s, Marshall Field`s, Hudson`s is part of Target Corporation and is
one of the largest individual department store operations in the United
States. The company has annual revenues of over $3 billion, generated from
more than 14 million square feet of retail space at 64 stores in eight states.
The company employs approximately 35,000 team members.
CONTACT:
Lynne Galia
Marshall Field`s
312-781-4484
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