Responsys Expands Customer Data Integration Offerings With Responsys(R) Gateways
New Product Family Allows Responsys Clients to Integrate Interactive Marketing
Data With In-House Solutions for Complete View of the Customer
PALO ALTO, Calif., May 1 -- Responsys, Inc., a pioneer in
optimized interactive marketing solutions, today extended the scope of its
customer data integration capabilities by launching the Responsys Gateway
family of products. Responsys Gateways allows marketers to unify customer
data from disparate sources and apply that knowledge to highly customized
online marketing campaigns via Responsys Interact(TM), the company`s flagship
interactive marketing application. The result is online campaigns with
exceptionally high response rates that can be optimized and adapted on the
fly, based on customer interests, response behavior and many other marketing
variables.
"Optimized interactive marketing starts with a unified view of customers,"
said Rich Clayton, vice president of product marketing of Responsys. "This
new product family further solidifies our leadership position as the only
company to integrate robust customer information with a highly scalable,
real-time customer interaction system."
"The Responsys Gateway for Websites has streamlined our customer
registration process, making Responsys Interact even easier to use," said
Neal Patrick, Internet marketing manager of Chadwick`s of Boston. "This
allows us to engage customers immediately with follow-up messaging based on
customer preferences."
Responsys Gateways provide companies the ability to integrate customer
data from Web site activities, external data sources, content publishing, and
e-commerce systems with interactive marketing data. Interactive marketing
managers can then quickly leverage customer interactions across multiple touch
points and gain a unified and actionable view of each customer.
By integrating these systems, companies can utilize the Responsys Platform
to more accurately target customers with permission-based personalized
information, customize follow-up actions to enhance customer loyalty, and
track the results of one-to-one marketing programs in real-time.
The Responsys Gateway product family consists of four solutions designed
to optimize marketing programs:
-- Responsys Gateway for Websites integrates Web site activities with
immediate and personalized online communication including customized
confirmations and cross-sell/up-sell campaigns, based on Web site visitor
actions and defined preferences.
-- Responsys Gateway for Data automates the synchronization of disparate
customer data sources and interactive marketing data for a unified view of the
customer.
-- Responsys Gateway for Publishing merges the highly personalized user
profile and preference data recorded by online publishing systems with online
interactive marketing data to provide more precise and relevant offers.
-- Responsys Gateway for E-Commerce provides marketers immediate access to
purchase or conversion data resulting from a promotional campaign, by linking
purchases to buyers who responded to a particular campaign offer.
About Responsys Interact
For corporate online direct marketers who want to optimize their
relationships with customers online, Responsys Interact is the industry`s most
comprehensive interactive marketing solution that gives companies all the
tools they need to quickly plan, execute, measure and optimize highly
personalized permission-based marketing activities. Responsys Interact`s
hosted solution lets online direct marketers quickly launch and adapt
campaigns in real time without the burden of in-house implementation. The
solution gives online direct marketers a full suite of integrated interactive
marketing solutions, not just blast mail capabilities.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first -- and only -- company to
integrate comprehensive customer data analysis and management systems with
powerful, targeted customer interaction systems. This unique combination
delivers superior marketing return on investment by allowing enterprises to
adapt and optimize their online customer interactions in real-time, based on
the most current customer data. Over 260 customers, including Avery Dennison,
Chadwick`s of Boston, CNNSI.com, Lands` End, MuseumCompany.com and VeriSign
integrate the Responsys(R) solution into their overall e-commerce strategy.
Privately held, Responsys is based in Palo Alto, Calif., with additional
offices in Portland, Oregon and London, England. The company is backed by
investors including Accel Partners, Foundation Capital, Redpoint Ventures, and
Sigma Partners. The company is TRUSTe certified. For more information, visit
http://www.responsys.com, email info@responsys.com, or call 888-219-7150.
Note: Responsys, Responsys.com, Responsys Interact, and Responsys Acquire
are trademarks of Responsys, Inc. All other trademarks and registered
trademarks are the properties of their respective owners.
CONTACT:
Shannon Atlas
650-251-0173
satlas@responsys.com
Nicole Osmer
650-251-0165
nicoleo@responsys.com
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