Interactive Intelligence Adds ThinkDirectMarketing.com`s Data Capture Capabilities for Improved Contact Center Product
For More Information Please Contact:
Christine Holley, Director, Market Communications
Interactive Intelligence Inc.
+1 317.715.8220
christine.holley@ININ.com
Kristin Gabriel
ecom Communications, LLC
+1 323.650.0606
kgabriel@ecompr.com
Interaction management product with new reverse white pages look-up and
demographic database designed to improve effectiveness of direct marketing
campaigns
INDIANAPOLIS, IN & STAMFORD, CT (April 30, 2001) - Interactive Intelligence
Inc. (NASDAQ: ININ), a global developer of interaction management software,
signed a technology licensing agreement allowing ThinkDirectMarketing.com
Inc. (TDMI) to integrate its data capture software, called TDM
DigitalData(tm), with Interactive Intelligence`s Customer Interaction
Center(tm) (CIC).
The integrated product will enable contact centers to append customer
information to previously unknown caller records prior to those records
being "popped" by CIC to an agent`s computer screen. It will also provide
call validation and updates for known customer relationships. Productivity
is expected to increase by eliminating the need for agents to ask customers
for their name and query their account information.
TDMI, a business-to-business applications service provider, will sell the
integrated product nationwide to inbound and outbound contact centers,
designer/manufacturers, telecommunications carriers and interactive voice
response and point-of-sale systems integrators. The product is scheduled
for release in conjunction with the release of CIC version 2.0, expected in
the second quarter of 2001.
TDM DigitalData(tm) is a software application designed to capture elements
of a caller record, such as phone numbers and company names and addresses,
via an automated number identification system, IVR, or telephone keypad
response. These elements are then matched against TDMI`s TDM North American
Database, which is updated in real time, and returned in a matter of seconds
with complete geographic information attached.
CIC by Interactive Intelligence is an open, software-based solution that
turns a Windows 2000 server into a comprehensive interaction management
system for contact centers. CIC`s unified architecture was designed as a
simple, less expensive alternative to computer telephony integration
solutions. CIC offers many features, including a digital PBX, soft phone,
interactive voice response, multimedia routing and queuing, screen pop,
Internet text chat, web callback and call monitoring and recording.
"Our technical alliance with Interactive Intelligence will give customers a
complete solution combining industry-specific applications with a
multi-channel interaction management platform so vital in today`s digital
economy," said Edward Fleiss, vice president of Embedded Technology. "With
an estimated savings of $1.00 to $2.00 per call based on increased
efficiencies, this new solution is not only comprehensive, but also
amazingly affordable."
"CIC was designed from the start to optimize the power of third-party
applications such as those provided by TDMI," said Dr. Donald E. Brown,
president and CEO of Interactive Intelligence. "Now CIC can `pre-populate`
caller records with the vast store of information found in TDMI`s database.
Direct marketing campaigns can be executed without manual lookups or
transcription, making it an incredibly efficient and cost-effective
solution."
About ThinkDirectMarketing.com, Inc.
ThinkDirectMarketing.com is a Business-to-Business (B2B) Internet
Application Service Provider (ASP) that develops, distributes, and hosts two
lines of integrated products and professional services. The Products
combine back-end database management with front-end office automation that
dramatically improve direct marketing, customer acquisition, and Customer
Relationship Management (CRM). The Company`s proprietary Subscription
Products are specifically tailored to provide a total direct marketing
solution to the more than 29 million Small and Medium businesses (SMBs) in
the United States. The Company`s proprietary Embedded Technology Products
are designed to support CRM initiatives and improve sales and marketing by
increasing the effectiveness and efficiency of the call center, Interactive
Voice and Point of Sales (POS) systems. The Company can be reached at
203-964-9411 or www.thinkdirectmarketing.com.
About Interactive Intelligence Inc.
Interactive Intelligence Inc. (NASDAQ: ININ) is a global developer of
interaction management software designed to automate virtually every aspect
of business communications. The company was founded in 1994 and, today, has
a worldwide customer base of more than 700 companies. Based on an open,
unified platform, the Interactive Intelligence product line offers a
flexible and affordable solution to contact centers, e-businesses,
enterprises and service providers. The Interactive Intelligence product line
is subject to multiple United States and international patents pending.
Interactive Intelligence has won numerous awards, including Microsoft`s 1998
Fastest Growing Independent Software Vendor`s (ISV`s) award and Red
Herring`s Top 100 Technology IPOs of 1999. The company is headquartered in
Indianapolis with European headquarters in France and Asia Pacific
headquarters in Japan. Interactive Intelligence can be reached at +1
317.872.3000 or www.ININ.com.
This release contains certain forward-looking statements that involve a
number of risks and uncertainties. Among the factors that could cause
actual results to differ materially are the following: rapid technological
changes in the industry, volatility in the market price of the company`s
common stock; the company`s ability to achieve profitability, to manage
successfully its growth and increasingly complex third party relationships,
to maintain successful relationships with its current and any new resellers,
to maintain and improve its current products and to develop new products and
to protect its proprietary rights adequately; and other factors described in
the company`s SEC filings, including the company`s latest annual report on
Form 10-K and its quarterly reports on Form 10-Q.
Copyright(c) 1994 - 2001 Interactive Intelligence Incorporated. All rights
reserved. Interactive Intelligence(r), Enterprise Interaction Center(r),
EIC(tm), Interaction Center(tm), Interaction Center Platform(tm), Customer
Interaction Center(tm), CIC(tm), Service Interaction Center(tm), SIC(tm),
Interaction Recorder(r), Interaction Dialer(tm), Interaction Director(tm),
e-FAQ(tm), Wireless Interaction Client(tm) and Mobilite(tm) are all
trademarks or registered trademarks of Interactive Intelligence, Inc. All
other products and company names should be considered servicemarks or
trademarks of their respective companies.
###
Back...
