WebSideStory to acquire Atomz for stock, options and $4.3 million in cash

Web analytics provider WebSideStory will acquire Avivo Corp., which operates as the site search technology provider Atomz, for 3.1 million shares of common stock, stock options, and $4.3 million in cash, the company announced today. The deal is expected to close April 1. Simultaneously, WebSideStory announced the launch of an integrated, on-demand suite of digital marketing tools that will, on completion of the merger, combine Atomz’ hosted site search and web content management applications with WebSideStory’s HBX web analytics service.

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“As the importance and complexity of digital marketing have soared in recent years, our customers have asked us with increasing frequency for an integrated suite of management applications,” says Jeff Lunsford, CEO of WebSideStory. “We are proud to welcome the Atomz team to help us deliver on this unique proposition.”

WebSideStory expects to add a keyword bid management product to the Active Marketing suite in a new release scheduled for this summer. The product suite will offer online marketers the ability to optimize performance across multiple channels in a single, shared environment, reducing vendor management costs, according to WebSideStory.