Media Contact
Lisa Cohen
310-751-200 X311
lisac@l90.com
Investor Relations Contact
Tom Sebastian
415-354-2813
toms@L90.com
-- Internet Marketing Technology Pioneer to Discuss Evolution of the
Industry, and the Future of the Internet as an Advertising and Marketing
Medium -
LOS ANGELES - May 2, 2001 - L90 Inc. (Nasdaq: LNTY), the premier marketing,
technology, and media company, announced today that its CEO and President,
John Bohan, will be a featured speaker at @d:Tech Los Angeles. Bohan, who
founded L90 in 1997, will discuss the state of the Internet marketing
industry, and why he feels the Internet is the most powerful marketing
medium in the world we live in today.
Bohan will speak on Wednesday, May 3, 2001 at 1:00 PM at the leading event
for Interactive Advertising, Marketing and Commerce. @d:tech, now in its
6th year, will provide more than 4,000 attendees with a forum for learning,
networking and exchanging ideas on how interactive technologies are
affecting the advertising and marketing industries.
"There is no question that the Internet has become a standard component of a
marketer`s media mix," said Bohan. "It`s crucial to continue to educate the
traditional advertising and marketing community about the powerful
technology-driven tools that are available so we can help advertisers get
the most out of their marketing strategy, both on and offline."
Bohan plans to discuss the importance of powerful digital marketing
strategies that are necessary for marketers to reach their most valuable
customers. He will discuss how strategic marketing combined with an
efficient and reliable serving and tracking technology has helped L90 build
brands, acquire customers, drive sales, and retain customers for clients.
Bohan will also discuss how traditional marketing clients such as CBS, UPN,
and General Motors have worked with L90 to connect with consumers on the
Internet.
Bohan spearheads and manages all of L90`s business ventures. His business
acumen and knowledge of the advertising industry, led L90 through a
successful Initial Public Offering that raised more than $110 million.
Throughout his career, Bohan has demonstrated a keen knowledge and
understanding of persuasive and effective advertising solutions. Prior to
co-founding L90, Bohan served as executive vice president of Screaming
Media, an Internet startup specializing in advertising sales representation,
Web site development and content syndication. Bohan also has an extensive
background in broadcast television, an expertise that he acquired as the
top-performing sales account executive for both The Weather Channel and The
Travel Channel in New York and Los Angeles.
About L90
L90 is a marketing, technology, and media company that works with marketers
and Web publishers to build valuable relationships with customers on the
Internet. The Company`s ProfiTools solution integrates adMonitor, L90`s
proprietary serving, tracking and marketing technology with a global sales
and service team. ProfiTools offer L90`s customers the ability to build
targeted, high-value relationships with Internet users, thereby further
monetizing their customer base. By converting Internet users into loyal
customers, L90 helps marketers build brands, acquire customers, increase
traffic, drive sales, and retain customers. L90`s ProfiTools include
sponsorships, microsites, content integration, rich media, sweepstakes,
viral marketing, opt-in e-mail, newsletters, and many more next-generation
marketing tools. L90 currently works with over 500 Web publishers and over
1,500 marketers worldwide, including Visa, Microsoft, General Motors, Warner
Brothers and Procter & Gamble. Headquartered in Los Angeles, L90 has
additional offices in New York, San Francisco, Chicago, Miami, Seattle and
London.
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