Contact:
Frances Ianacone
Jennifer Cannell
ITXC Corp
+1.609.750.3388/3276
fianacone@itxc.com
jcannell@itxc.com
YesMail, The Venetian, and Group Lotto Increase Effectiveness of Direct Marketing Campaigns
PRINCETON, NJ - May 2, 2001 - ITXC Corp (NASDAQ:ITXC), the leading provider of worldwide Internet voice services, announced today the results of recent email campaigns by Group Lotto, The Venetian-Resort-Hotel-Casino, and YesMail that prove the effectiveness of the company`s Push to Talk(SM) service in increasing direct email marketing response rates, and boosting closure rates and revenues.
ITXC Push to Talk service adds a unique response option to email marketing and enables recipients to take action immediately - at the moment when they are most interested in making a purchase or getting additional information. With one push of a button, recipients can establish a call with a company representative via phone or computer. Push to Talk helps email marketers reach the untapped segment of Internet users who want live human interaction and won`t wait for a reply.
Three recent email campaigns prove the effectiveness of Push to Talk-enabled email:
·Group Lotto (www.grouplotto.com) delivers opt-in email campaigns on a regular basis. Before the online gaming company implemented ITXC Push to Talk service, the highest response generated by these campaigns was 2 percent. After adding ITXC`s service, Group Lotto reports nearly 10 percent of recipients who open the messages respond using Push to Talk - a 500 percent increase in conversion rates.
·Yesmail.com, a leading email marketing solutions provider and a pioneer of permission-based marketing, recently used Push to Talk in a trial campaign and reports that 23 percent of recipients who open the messages and click through for more information use the voice call button to reply.
·The Venetian Resort-Hotel-Casino (www.venetian.com) uses Push to Talk in monthly email campaigns to boost occupancy rates. A typical offer delivered to 50,000 online travelers costs only $500 to send but generated more than $125,000 in revenue from recipients who use Push to Talk to make reservations at the Las Vegas luxury resort.
"ITXC has built relationships with many online marketing leaders who recognize the value of Push to Talk as a customer acquisition and retention tool," said Jeff Gaus, ITXC Marketing Vice President, E-commerce. "Companies including YesMail, @Once, Grey EMMetrics, DoubleClick, and Expression Engines, which recently merged with Bigfoot Interactive, are reselling our service to their clients to make their campaigns more effective.
"Grey EMMetrics," Gaus continued, "the email division of Grey Direct, recently announced that Florida-based Renaissance Cruises has added a Push to Talk button to a current campaign being delivered to travel agents. We believe that all significant Internet applications will include voice by year end. These companies have become first-movers by using our Push to Talk service."
By 2005, Internet users will receive 40 times the number of messages they currently receive each year, according to Jupiter Communications. Companies will face even more competition as they use email to acquire and retain customers. The live, one-to-one interaction made possible by Push to Talk helps companies face this challenge and turn consumers into satisfied, loyal customers.
Push to Talk is offered on a pay-per-call basis, making customer acquisition costs minimal. ITXC`s pricing model enables companies to implement the service and add the intimacy of voice to their email campaigns, banner ads, and Web sites without any capital investment.
By the end of 2001, the most common and significant Internet activities, such as Web browsing and email communication, will be voice enabled. ITXC is leading the industry in this transition to an entirely voice-enabled marketplace by offering affordable, easy-to-deploy services to online marketers and Web merchants. Push to Talk calls are routed via ITXC.net(SM), the largest global network for voice on the Internet, which has carried more than 1.5 billion minutes of use since its inception in 1998. ITXC`s patented BestValue Routing(TM) technology assures consistent carrier-grade call quality by routing calls around the Internet congestion that degrades voice quality.
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About ITXC
ITXC Corp (NASDAQ: ITXC) established and operates ITXC.net(SM), the largest global network for voice on the Internet with 466 points of presence in more than 263 cities and 96 countries, as of January 31, 2001. The company is the leading provider of worldwide Internet voice services with more than 1.5 billion minutes of use since the inception of ITXC.net in 1998. ITXC`s patented BestValue Routing(TM) technology provides such high voice quality over the Internet that tier one carriers use ITXC for worldwide phone-to-phone traffic without indicating that the calls are actually going over the Internet. Customers include major traditional carriers and RBOCs who achieve lower costs for phone-to-phone calls while maintaining carrier quality, Web merchants who increase sales with ITXC Push to Talk buttons on Web sites and email, as well as Internet-based Web-to-phone providers and voice portals. For more information, see www.itxc.com.
Forward looking statements: ITXC may not meet the projections reflected in its forward looking statements due to numerous risks and uncertainties, including, among other factors, the volatile and competitive environment for Internet telephony, changes in domestic and foreign economic, market, and regulatory conditions and other risks detailed in ITXC`s reports filed from time to time with the SEC.
ITXC is a registered trademark of ITXC Corp. ITXC.net, ITXC Push to Talk, and BestValue Routing are service marks and trademarks of ITXC Corp. All other trademarks mentioned in this document are the property of their respective owners.
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