Using ideas and concepts to build a better online brand
Personalizing content whether on the site or in outgoing e-mails will make a big impact on building better brand awareness, Steven Leveen, president and CEO of Levenger Co., will tell attendees at the eTail 2005 conference in Palm Desert, CA, next week.
Levenger for instance, recently launched the Well-Read Life, an online literary community on Levenger.com, that features columns written by Leveen, excerpts from an upcoming book, The Little Guide to Your Well-Read Life, articles by other authors on the importance of reading and other content.
The community is designed to promote ideas and best practices about reading, but the personalized site, e-mail messages and follow-up correspondence also help build up the Levenger brand and build more personalized relationships with Levenger’s online shoppers.
“We are entering a new phase of web selling and I think we need to become smaller in the eyes of shoppers,” Leveen says. “It no longer entirely matters how big an online retailer is to a customer, it’s what the retailer is doing to convey ideas and information that answer their questions.”
Leveen will speak at 10:40 on Tuesday.
Back...
