Zappos posts sharpest gain in traffic among apparel/beauty sites

Shoe retailer Zappos.com Inc. posted the sharpest year-to-year gain, 60%, in the number of unique visitors to apparel/beauty sites in January, Nielsen/NetRatings reports. eBay Inc., though still the leader in number of visitors, saw the sharpest decline.

Traffic at Zappos, which also sells handbags, grew to 2.19 million in January from 1.37 million a year earlier, leaving it last among the top 10 apparel/beauty sites.

The top site in number of visitors, eBay Clothing, Shoes & Accessories, had 9.02 million visitors, down 10% from 9.98 million, followed by eBay Jewelry & Watches, with 4.56 million, down 13% from 5.230 million.

Ranked third in number of visitors was Victoria’s Secret, with 3.46 million, up 9% from 3.18 million; followed by eBay Health & Beauty, with 3.34 million (no year-ago figures available); Gap, 2.37 million, down 2% from 2.42 million; LLBean.com, up 1% from 2.31 million; Avon, 2.32 million, up 20% from 1.93 million; Lands’ End, 2.31 million, up 18% from 1.95 million; and Old Navy, 2.29 million, down 6% from 2.44 million.

In terms of time per visit, Mary Kay led all apparel/beauty sites with 40 minutes, 37 seconds; followed by Avon, 32 minutes, 1 second; Blair.com, 23 minutes, 10 seconds; Lands’ End, 17 minutes, 28 seconds; Talbots.com, 16 minutes, 59 seconds; LLBean.com, 16 minutes, 6 seconds; Lane Bryant, 16 minutes, 3 seconds; VictoriasSecret.com, 15 minutes, 5 seconds; Abercrombie & Fitch, 12 minutes, 54 seconds; and JCrew.com, 12 minutes, 24 seconds.

The product segment among consumer goods in the number of online ad impressions in January was food-and-beverage, according to Nielsen’s AdRelevance report.

The top segments cited by the report, in millions:
Food-and-beverage, 1,332.4
Print publishing, 669.9
Apparel-and-jewelry, 496.6
Home-and-garden, 418.2
Personal care, 365.3
Toy-and-hobby, 228.6
Recreational gear, 79.4
Automotive supply, 69.3.