Shopping.com to leverage brand across new markets, CEO Ciporin says
With its 48% year-over-year rise in 2004 revenue to $99 million, Shopping.com Ltd. has just begun to grow, chairman and CEO Dan Ciporin says. The site will branch out into new selling categories as well as geographic markets later this year, he says.
“We plan to launch a site in France in the first half of this year, then Germany in the second half,” Ciporin says. He notes that Shopping.com United Kingdom, at UK.Shopping.com, accounts for about 15% of Shopping.com’s revenue, up from 9% in 2002. “We think we’ll have the same opportunities in France, Germany and other markets,” Ciporin says.
Shopping.com took its present form last year after the merger of comparison shopping site DealTime.com and consumer ratings service Epinions.com.
Shopping.com also plans to launch in this year a site for retail financial services, which would be linked directly from a tab on Shopping.com, Ciporin says. The two sites would leverage cross-selling opportunities, such as home furnishings promotions presented to consumers who shopped for a home mortgage. “Cross-selling is part of the reason to do this,” Ciporin says, adding: “We’re looking into other markets also, including travel, autos, tickets—we’re looking at all of them.”
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