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March 2005 |
Teens shop online--but they`re SO going to the store to buy
Teens and the Internet are much on the minds of researchers these days. While Jakob Nielsen and the Nielsen Norman Group were researching how teens interact with web site designs (see p. 58), Harris Interactive was finding out how teens shop online. Their conclusion: Teens use the web for lots of research and some buying. They don't buy more online for a few prime reasons, the main one being that Mom and Dad won't let them. Second, they like paying shipping about as much as adults (not very much) and third, they don't have a way to pay. But this is a generation that is growing up on the web and so their online shopping is sure to grow as they do. Here's some of what Harris Interactive reports in its most recent Trends & Tudes report:
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