Disney isn’t playing games with web site traffic
Online games and other interactive features helped Disney.com achieve record traffic in August.
In August, 23.3 million unique visitors clicked on Disney.com, a 12% increase over the prior year, Disney says. Traffic to the home page grew by 20% and Disney.com recorded more than 230 million clicks on video links, says Walt Disney Internet Group, No. 60 in the Internet Retailer Top 500 Guide.
“These traffic milestones are evidence that the site is delivering on our goal of providing an immersive entertainment destination for kids and families,” says Walt Disney Internet Group executive vice president Paul Yanover.
In the past year Disney has launched a number of new communities and interactive games such as Disney Game Kingdom Online. The new online game, which sells for an annual fee of $49.95 or a monthly fee of $9.95, features well-known Disney characters. In November Disney also launched a newly designed DisneyShopping.com, which now includes white backgrounds with larger pictures of merchandise for improved viewing, more easily navigated product features and simpler templates.
Going forward Disney plans to launch more international sites, add more user-generated content, and develop a wireless game-oriented and entertainment web site. “Our focus will continue on increasing visitor engagement with our site and its wide range of special entertainment features,” says Yanover.
So far in 2007 Disney.com has signed up more than 1 million new site registrants, the company says.
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