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Press Releases Friday, May 4, 2001   
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Greenfield Online, Inc. Announces New Chief Executive Officer and Chairman Appointments

WILTON, CONN, May 2, 2001 - Dean Wiltse becomes Chief Executive Officer and Peter Sobiloff Chairman of Greenfield Online, Inc., a leading global Internet-based marketing research and business intelligence firm. They succeed Rudy Nadilo, who held both titles before announcing his resignation today.

Mr. Wiltse, 48, has led teams that have built and managed five profitable companies and brings a powerful blend of strategic leadership and business development skills to Greenfield Online. Wiltse, most recently President of Engage Software, said, “Companies today face large challenges and they require immediate, actionable, quantitative and qualitative intelligence to build their strategic plans. Greenfield Online has matchless capabilities as a total solution provider in the marketing research arena. Our three core business units, Custom Marketing Research, FieldSourceâ, our infrastructure provider, and Enterprise Solutions deliver this marketing intelligence using the power of the Internet. We’ll continue to expand our core businesses and to leverage our core competencies to pursue new growth opportunities. It’s a marvelous opportunity to grow and grow fast.”

Peter Sobiloff, Chairman of the Board, is Managing Director at Insight Capital Partners of New York, a lead investor in Greenfield Online. “This is a company of tremendously talented, tremendously determined professionals,” Sobiloff said. “Our new CEO, Dean Wiltse brings with him 20 years of high-level achievement in business information companies. It’s a great fit, and with the closing of our most recent financing round as a springboard, we’re excited to have Dean on board to profitably grow the company to the next level. We also want to thank Rudy Nadilo for his vision to Internet-enable the marketing research industry, and his commitment and leadership that have been critical in the building of our company. We’re grateful to Rudy for his contributions, and we wish him every success in the future.”

About Greenfield Online
Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time business intelligence. These and other Greenfield Online products and services help clients make better faster decisions about groups that drive the bottom line – consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and regional representatives in five other U.S. cities. For additional information, please call Gail Janensch at 203/846-5720 or visit the company websites – www.greenfield.com and www.quicktake.com. Logo archived at http://www.newscom.com/cgi-

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