WorldWide Retail Exchange Selects viaLink for Data Synchronization
Data Synchronization Viewed as First Step in Advanced Exchange Solutions
ALEXANDRIA, Va.--May 7, 2001--The WorldWide Retail Exchange (WWRE), the premier integrated worldwide exchange community for retailers and suppliers to fulfill all of their commercial interactions, today announced that it has entered into a memorandum of understanding to use The viaLink Company`s (Nasdaq: VLNK) syncLink(SM) data synchronization services.
"viaLink`s services will offer our members immediate access to functionality that can generate increased revenues and reduce costs throughout the supply chain," said Colin Dyer, CEO of the WWRE. "Its capability to synchronize item, price and promotion information between trading partners is a prerequisite for sophisticated supply chain solutions."
"WWRE`s decision to move forward aggressively through the use of viaLink`s services shows strong leadership and vision," said Lewis B. "Bucky" Kilbourne, viaLink`s chairman and chief executive officer. "Several WWRE members already use viaLink services, and the others will immediately benefit from access to mission-critical synchronization services and next generation supply chain solutions."
WWRE retail members who use viaLink`s services can benefit from improved sales and merchandising efficiency, improvements in inventory turns and cost management and margin protection. Suppliers can realize more effective new product introductions, enhanced promotional efficiency and reduced deductions.
About viaLink
The viaLink Company (Nasdaq: VLNK) is a leading supply chain management company providing business-to-business electronic commerce services that enable bricks and mortar companies to manage their highly complex supply chain information. viaLink`s core service, syncLink(SM), allows manufacturers, wholesalers, distributors, sales agencies (food brokers), retailers and foodservice operators to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. The viaLink Partner Package(SM) is a suite of additional services, built on the syncLink foundation, that includes clearLink(SM), promoLink(SM), honor check-in and sbtLink(SM). For more information, visit viaLink`s website: www.vialink.com.
About the WWRE
The WWRE is the premier Internet-based business-to-business (B2B) exchange in the retail e-marketplace. Designed to facilitate and simplify trading among retailers, suppliers, partners and distributors, the WWRE currently consists of 53 leading retailers from Africa, Asia, Europe, North America and South America with combined sales of U.S. $790 billion. For more information, visit the website at www.wwre.org or www.worldwideretailexchange.org.
CONTACT:
WorldWide Retail Exchange
Keri Phifer, 703/234-5056
kphifer@wwre.org
or
The viaLink Company
Larry Marshall, 972/934-5500
lmarshall@vialink.com
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