GEERLINGS & WADE SELECTS WEBDIALOGS` WEBINTERTALK SOLUTION TO POWER ONLINE CUSTOMER SERVICE CHANNEL
Leading B2C Wine Retailer Leverages Live, Direct Call Back Capabilities to Facilitate Commerce Online
BILLERICA, Mass. - May 7, 2001 - WebDialogs, Inc., a leading provider of enhanced voice and multimedia communication solutions, today announced that Geerlings & Wade (NASDAQ:GEER), America`s leading direct marketer of fine wine and wine accessories, has selected WebDialogs` WebIntertalk solution to enhance its online channel. Leveraging the direct call back capabilities of the WebDialogs` solution, Geerlings & Wade will be able to instantly respond to retail customer service questions, especially in the area of Web purchases. WebDialogs provides Geerlings & Wade with an easy-to-use technology solution focused on increasing online revenue and strengthening relationships within its growing, Internet-savvy customer base.
"Geerlings & Wade`s online sales reached $5.5 million in 2000, which was an increase of 187 percent in online revenues compared to 1999," said Cathy Longueil, customer service manager at Geerlings & Wade. "With those kinds of statistics, we want to ensure continued customer satisfaction and the success of our Internet solution. By communicating more effectively with our online customers we believe we can reduce the number of abandoned shopping carts, increase Web sales and improve our customer satisfaction and retention rates."
Utilizing WebDialogs WebIntertalk solution, Geerlings & Wade has placed a "Contact Us Live" button on its Web site, making it easier for customers to ask questions and get answers. By clicking on the button, online customers initiate live voice conversations via direct call back to their phone, and collaborate with customer service representatives to answer questions and complete transactions. This technology reduces the number of sales lost due to lack of representative assistance.
"Voice is the most natural means of communication and produces an immediate result and resolution that is critical in the Web world," said Lou Guercia, president and CEO at WebDialogs. "Products, such as fine wines, often prompt customers to seek knowledgeable guidance before making a purchase. By using WebIntertalk, Geerlings & Wade customers can speak to a live person to discuss which wine would make an appropriate holiday gift or what wine would go best with salmon, enriching the customer`s online shopping experience while providing the representative with an opportunity to up-sell or cross-sell merchandise."
About Geerlings & Wade
Geerlings & Wade, founded in 1986, is America`s leading direct marketer of fine wine and wine accessories with retail locations in 16 states, home and office delivery to 30 states, and a devoted following of more than 114,000 regular customers and wine club members. The Canton, Mass.-based company has developed a unique, streamlined purchasing system that allows it to source wines directly from the world`s greatest wineries. Geerlings & Wade has cultivated relationships with hundreds of renowned wineries and negotiants in France, Italy, Australia, Chile and California. Consumers can contact Geerlings & Wade at 1-800-782-9463 or on the World Wide Web at www.geerwade.com.
About WebDialogs
WebDialogs, Inc. is a leading provider of enhanced voice and multimedia communication solutions that leverage the power of Internet and telephony networks to increase the productivity, effectiveness and quality of online experiences. The company has developed a suite of customizable solutions that enable its customers to integrate live voice and Web collaboration applications into their Web site to facilitate online sales, customer service, technical support and end-to-end e-commerce. WebDialogs sells its solutions and technology platform directly as well as through strategic channel partners such as Net2Phone, IRT, and Cerida (formerly TeleSales, Inc.). WebDialogs is based in Billerica, Mass. For more information, visit the Web site at www.webdialogs.com.
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Editor`s Note: WebInteract is a trademark of WebDialogs, Inc. All other names and trademarks are the properties of their respective owners.
Carrie A. Marino
Lois Paul & Partners
A Fleishman-Hillard Company
Tel: 781-238-5734
carrie_marino@lpp.com
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