2WAY technology to provide Xchange clients with stronger insight into customer
preferences that drives higher levels of personalization
BOSTON and SEATTLE, May 8 -- Xchange(TM) Inc.
(Nasdaq: EXAP), which specializes in converting customer relationships into
profits, and 2WAY(TM) Corporation, a collaborative communications software
provider, today announced an agreement to include 2WAY Interactive System(TM)
within Xchange eMessaging campaigns. By embedding 2WAY technology, Xchange
clients can enhance the presentation of their permission-based email
campaigns, while gathering customer feedback in real time. The 2WAY technology
works within Xchange eMessaging to further pinpoint customer needs and
individualize eMessaging campaigns enabling clients to drive a greater ROI.
Xchange eMessaging helps organizations quickly and easily plan, create and
execute highly personalized opt-in email campaigns. 2WAY software interacts
dynamically with customers, partners and associates, delivering real-time
feedback to make more informed business decisions. By engaging email
recipients in a directed exchange of information, 2WAY Interactive System
empowers Xchange`s eMessaging clients to gather real time intelligence from
their Xchange eMessaging campaign.
"We are excited to partner with Xchange. They are one of North America`s
largest opt-in email service providers, with more than 800 million permission-
based messages sent last year," said Scott Saunders, 2WAY Director of Business
Development. "Xchange`s expertise in communications technology makes them an
ideal partner for 2WAY. Together, our technologies allow our global clients
to convey highly-personalized, keenly-targeted information to their
customers."
"Today`s information-driven environment makes personalization the key
factor that ensures customer communications add value. 2WAY`s technology
enhances Xchange eMessaging`s ability to provide customers with the exact
offers and information they want," said Robin Green, executive vice president
at Xchange. "2WAY Interactive System will enable Xchange`s clients to
continuously refine campaigns based on customer feedback. This flexible
offering will enable Xchange clients to maximize the return on their
investment in eMessaging by ensuring that their communications strengthen and
build profitable customer relationships."
About 2WAY Corporation
2WAY Corporation delivers collaborative communications software that
streamlines the way business professionals present, accumulate, and exchange
corporate information. 2WAY solutions establish essential links with
customers, partners, and employees by opening new channels of direct
communication across global enterprises. Founded in 1997, 2WAY Corporation is
headquartered in Seattle, WA, with regional sales offices in Waltham, MA;
Wilmette, IL and Lake Forest, CA. It is privately held and funded by Granite
Ventures, LLC (formerly H&Q Venture Associates), Adobe Ventures, Voyager
Capital and other private investors. For more information, visit http://www.2WAY.com.
About Xchange, Inc.
Exchange Applications, Inc., now doing business as Xchange, Inc., helps
companies focus their resources on customers who represent the best long-term
profitability. Xchange delivers results by instilling a profit-focused
discipline in the organization, coordinating all touch points and creating a
personalized dialogue with the most valuable customers. These solutions are
impacting the bottom line of approximately 290 companies worldwide, including
Citigroup, DaimlerChrysler and Vodafone. Xchange is based in Boston with
offices worldwide. For more information, visit http://www.xchange.com.
Xchange and Xchange eMessaging are trademarks of Exchange Applications,
Inc. 2WAY and 2WAY Interactive System are trademarks of 2WAY Corporation. All
other trademarks contained herein are the property of their respective owners.
CONTACT:
Xchange
Tristan Jordan or Mikaela Sullivan
617-737-2244
pr@xchange.com
2WAYCorporation
Kim Williams
206-494-4304
kwilliams@2way.com
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