New Site Design Delivers on Seriously Simple Shopping Promise
ALISO VIEJO, Calif., May 10, 2001 - buy.com (Nasdaq: BUYX), a leading
multi-category Internet superstore, today announced a new Web site
design boasting a variety of enhanced features that continues the
company`s focus towards enabling customers to get in, get great deals
and get out.
"This evolution of our site design further enhances the simplified
shopping experience our customers want," said Jim Roszak, CEO of
buy.com. "While we still use price as a differentiating factor, we
believe a quick and easy shopping experience coupled with our great
prices, selection and thoughtful service maintains buy.com as a leader
in e-commerce."
buy.com`s new site design was designed around customer feedback and
focus groups. "We listened to our customers and have created what we
believe is the most efficient way to locate and purchase products on
the web," said Brent Rusick, Senior Vice President of Technology and
Operations.
The new site features include an enhanced search engine, dynamic menus
for quicker navigation, a greater emphasis on the most popular
categories and products, increased visibility of related products and
accessories, and a cleaner user interface.
about buy.com
buy.com, The Internet Superstore™ and low-price leader, offers its 3.5
million customers nearly 1,000,000 SKUs in a range of categories
including computer hardware and software, electronics, wireless
products and services, books, sporting goods, office supplies and more.
Individuals and businesses can shop quickly and easily at buy.com 24
hours a day, 7 days a week. buy.com was named the No. 1 electronics
e-tailer in the latest PowerRankings by Forrester Research, Inc., a
"Best of the Web" in the computer and electronics category by Forbes
Magazine (spring 2000 and fall 2000), "Best Overall Place To Buy" by
Computer Shopper Magazine (January 2001). buy.com, founded in June
1997, is located in Aliso Viejo, California. For more information visit
www.buy.com. buy.com™ and The Internet Superstore,™ are trademarks of
buy.com Inc.
Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995This release may contain forward-looking statements that
involve risks and uncertainties. Important factors, which could cause
actual operating results to differ materially from those in the
forward-looking statements, including, without limitation, risks
associated with the launch of the new website design and related
technical problems that could arise, and creating consumer awareness
for the new website and offerings. Additional risks are detailed in
filings with the Securities and Exchange Commission made from time to
time by buy.com, including its Registration Statement on form S-1, as
amended, filed with the Securities and Exchange Commission on October
27, 1999, and its final prospectus related to its initial public
offering filed with the Securities and Exchange Commission on February
7, 2000 and the quarterly and annual reports filed with the Securities
and Exchange Commission from time to time. buy.com undertakes no
obligations to release publicly any revisions to any forward-looking
statements to reflect events or circumstances after the date hereof to
reflect the occurrence of unanticipated events.
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Contacts:
Financial Contact:
Robert Price
(949) 389-2247
robertp@buy.com
Media Contact:
Kathy Beaman
(949) 389-2247
kathyb@buy.com
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