Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Monday, May 14, 2001   
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buy.com™ EXPANDS WIRELESS OFFERING WITH LAUNCH OF 2-WAY TEXT MESSAGING DEVICES POWERED BY WEBLINK WIRELESS

ALISO VIEJO, Calif., May 14, 2001--buy.com (Nasdaq:BUYX), The Internet Superstore™, now offers the Motorola Talkabout® Model T900 2-way messaging device powered by WebLink Wireless. The Motorola T900 allows subscribers to have instant accessibility to co-workers, family, and friends via wireless instant messaging and email services. WebLink Wireless will provide online and call in customer service for T900 activation, technical support and value added application development.

"Our tech-savvy customer is looking for a variety of innovative ways to stay connected", said John Herr, Sr. VP Sales & Marketing for buy.com. "The demand for wireless messaging is rapidly growing and the Motorola T900 is the hottest 2-way on the market. Coupled with WebLink Wireless services such as Remote Email Manager and Internet Information on Demand, we believe our customers will find an even greater value in their 2-way."

The worldwide wireless data market will grow from about 170 million subscribers in 2000 to greater than 1.3 billion in 2004. Messaging will be the primary driver of wireless data adoption over the next few years. The number of wireless messages sent per month will grow from 3 billion in December 1999 to 244 billion by December 2004. (Cahners In-Stat Group, Sept. 2000)

About buy.com
buy.com, The Internet Superstore™ and low price leader, offers its 3.5 million customers nearly 1,000,000 SKUs in a range of categories including computer hardware and software, electronics, wireless products and services, books, sporting goods, office supplies and more. Individuals and businesses can shop quickly and easily at buy.com 24 hours a day, 7 days a week. buy.com was named the No. 1 electronics e-tailer in the latest PowerRankings by Forrester Research, Inc., a "Best of the Web" in the computer and electronics category by Forbes Magazine for two consecutive years, and "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001). buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information visit www.buy.com. buy.com™ and The Internet Superstore,™ are trademarks of buy.com Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995.
This release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, including, without limitation risks that economic softness and reduced consumer demand, competitive pressures, reduced marketing expenditures combined with increased pricing will result in a reduction in revenues. Other risks include our ability to sustain and manage our growth and expansion into wireless categories, our ability to maintain the necessary distribution and telecommunication carrier relationships, our ability to successfully operate within the wireless category, risks associated with launching and building consumer awareness for new offerings, delays in new service introductions, delays in the introduction of new subscriber devices, regulatory issues and other business factors.. Additional risks are detailed in filings with the Securities and Exchange Commission made from time to time by buy.com, including its Registration Statement on form S-1, as amended, filed with the Securities and Exchange Commission on October 27, 1999, and its final prospectus related to its initial public offering filed with the Securities and Exchange Commission on February 7, 2000 and the quarterly and annual reports filed with the Securities and Exchange Commission from time to time. buy.com undertakes no obligations to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

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Contacts:
Financial,
Robert Price
(949) 389-2247
robertp@buy.com

Media,
Kathy Beaman
(949) 389-2247
kathyb@buy.com


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