Macy’s launches a web site to attract younger shoppers
Macy`s has launched a web site aimed at teen girls and young adult women. Macy’s ThisIt.com features current hot trends in fashion, music and other areas.
Designed and built by Macys.com using Macromedia Flex technology, a tool to create rich media applications, the site will provide users with dynamic content supplied by Teen Vogue, a fashion and beauty magazine for teen girls that is a spin-off from the fashion magazine Vogue, and Universal Music Group, as well as the opportunity to buy fashion, enter contests and explore other areas of interest.
“This is an important development and the first in a series of steps being taken to reach out to our younger clientele, who are a very significant audience, not only for our juniors sales today, but to further establish Macy`s as a relevant brand for their future," said Terry J. Lundgren, chairman, president and CEO of Macy’s parent Federated Department Stores Inc.
ThisIt.com will feature:
• Live It, an area where Teen Vogue looks at trends and offers fashion advice for hair, makeup and clothing.
• Play It, an on-screen DJ links to music selections where users can hear and see new videos from young artists and have access to exclusive interviews with top artists
• Buy It, a flash-based fashion show with the latest trends with e-commerce capabilities on macys.com.
• Win It, an animated entry envelope allows users to enter to win monthly .
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