Contact: Jennifer Ploszaj
Netcentives, Inc.
415-615-4519
jploszaj@netcentives.com
Surveying and Polling Technology Builds Richer Customer Profiles
SAN FRANCISCO, CA – May 15, 2001 – Netcentives Inc. (Nasdaq: NCNT), a leading provider of loyalty and email marketing solutions, recently announced it has enhanced its personalization and profile capabilities to its email marketing solution. The new technology allows Global 2000 companies to reach customers through surveying and polling, enabling marketers to develop highly personalized customer profiles and more relevant marketing segments via email.
“Email offers one of the most cost effective ways to reach your customer, but the cost of losing that customer to impersonal email outreach is immeasurable,” said Kevin Johnson, senior vice president, email marketing and client services for Netcentives. “Netcentives’ new email surveying and polling technology gives marketers the tools they need to continuously enrich customer knowledge, personalize communication and increase customer value through meaningful interaction.”
Netcentives’ existing email technology solution includes a full suite of targeting, personalization, delivery, tracking and reporting tools. A data mart resides at the center of the email marketing solution, storing information in customer profiles. Every profile holds a continually updated history of each customer’s demographics, interest, preferences, purchase behavior and browsing patterns.
How the Survey Technology Works
Netcentives’ email survey technology sends customized questions to individuals when information is missing from an existing customer profile. For example, if all customers in a given segment joined a program at different times, existing profiles may have different pieces of information for each customer. The survey technology will automatically query existing customers with the questions relevant to each individual. Once completed, an evolving and increasingly comprehensive customer profile enables companies to build loyalty through relevant, personalized interaction.
“Direct marketing profiles are typically only as good as they are current, based upon registration information or transaction history,” said Hans Peter Brondmo, Netcentives Fellow and author of The New York Times best selling book, The Engaged Customer: The New Rules for Internet Direct Marketing. “Netcentives’ new email technology allows us to update customer profiles and target segments in real time, automatically generating queries of our customers for information we don’t have.”
How the Polling Technology Works
Netcentives’ email polling technology allows marketers to build community around a set of questions targeted at a specific segment. Marketers can now gain insight into new and unanswered questions and concerns from across the evolving community, which can lead to new parameters for new market segments.
The polling technology allows for further segmentation of client databases and enables companies to personalize and target content for specific communities within their broader subscriber base.
About Netcentives Email Marketing Solution
Netcentives offers the industry’s most advanced Web-based email marketing technology and the definitive service model for email marketing. Netcentives’ email solution provides a full suite of tools for targeting content and offers, personalizing and delivering email, and reporting real-time results. By combining leading-edge technology with service from experienced and dedicated account teams, Netcentives is able to further its mission of providing integrated loyalty and email marketing solutions to Global 2000 companies.
About Netcentives
San Francisco-based Netcentives Incorporated is the leading provider of personalized email and rewards solutions. The company offers a broad suite of offline and online products including email communications, sales force incentives, and loyalty and rewards solutions for retail and financial institutions. Netcentives continues to differentiate itself through its integrated marketing approach, which includes experienced client service teams, leading-edge technology and expert consulting. More than 300 companies have partnered with Netcentives to drive their revenue and reduce costs. For more information, visit www.netcentives.com.
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