eBay still leads in apparel & accessories, but with almost no growth

In May, eBay continued to dominate online sellers of apparel and accessories, although it was not a leader in growth, according to Nielsen/NetRatings. EBay held down three of the top spots in Nielsen/NetRatings’ rankings of online apparel and beauty sellers, with eBay Clothing, Shoes and Accessories; eBay Jewelry and Watches; and eBay Health and Beauty all ranking among the Top 10. The eBay sites were far from the fastest growing sites, however; that honor belonged to Lands’ End, up 39% in the past year, and Old Navy, up 37%.

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Here are the top apparel & beauty sites in May, with unique visitors in millions this May and May 2006 and growth, according to Nielsen/NetRatings:

• eBay Clothing Shoes & Accessories, 9.47, 9.40, 1%
• Glam Media, 6.11, N/A, N/A
• eBay Jewelry and Watches, 4.82, 4.78, 1%
• eBay Health & Beauty, 4.03, 4.18, -4%
• VictoriasSecret.com, 4.03, 3.91, 3%
• Avon, 3.92, 3.22, 22%
• Old Navy, 3.45, 2.52, 37%
• L.L. Bean, 3.02, 2.37, 27%
• Zappos.com, 3.01, 2.89, 4%
• Lands’ End, 2.73, 1.97, 39%

By time spent on the site, Jewelry Television ranked No. 1. The Top 10, according to Nielsen/NetRatings, with time spent (hours:minutes:seconds), and unique visitors in millions, were:

• Jewelrytelevision.com, 1:06:48, 0.527
• Mary Kay, 0:55:04, 1.179
• Avon, 0:40:30, 3.925
• Roamans, 0:24:09, 0.540
• Blair.com, 0:20:18, 1.287
• VictoriasSecret.com, 0:17:57, 4.037
• Abercrombie & Fitch, 0:17:50, 0.745
• Chadwick`s, 0:15:49, 1.697
• eBay Clothing Shoes & Accessories, 0:15:34, 9.471
• L.L. Bean, 0:12:48, 3.023

Nielsen/NetRatings’ AdRelevance report also ranks consumer goods categories in terms of online ad impressions. The top 10 (in millions of online impressions) were:

• Food & Beverage, 4,192.5
• Personal Care, 1,986.4
• Home & Garden, 817.7
• Apparel & Jewelry, 599.2
• Print Publishing, 370.5
• Automotive Supply, 328.1
• Recreational Gear, 175.6
• Toy & Hobby, 137.7