Former Priceline.com executive named CEO of uBid.com
Jeffrey Hoffman, an early developer of e-commerce technology and a former executive of travel services retailer Priceline.com Inc., will take over as CEO of e-marketplace company uBid.com Holdings Inc., uBid says. Hoffman will succeed CEO Robert Tomlinson, who is retiring.
Hoffman, who will also serve on uBid’s board of directors, will direct uBid’s growth as it enters a new phase of development with new technology, the company says. "We feel fortunate to be able to lure a proven player like Jeff,” says Steve Sjoblad, chairman of uBid.com Holdings. “His unique qualifications and background in such successful companies as Priceline.com make him the ideal person to lead uBid.com in the next phase of its development.” UBid’s primary holding is the uBid.com e-marketplace, which serves business-to-consumer and business-to-business e-commerce through online auctions as well as fixed-price sales.
"I believe that the company is poised to move to the next level in its growth and secure its position as a true market leader in online retailing and customer satisfaction," Hoffman says. "We have an exciting list of innovations and new products and services that we can`t wait to unveil, so expect to hear a lot more from us in the near future."
Hoffman has served in multiple roles as a technology innovator and executive since the early days of e-commerce. He was a founding partner in Competitive Technologies Inc., which offered online travel reservation tools to travel agencies and corporations and was acquired by American Express Co.
Hoffman also served as CEO and founding partner of Virtual Shopping Inc., a developer of online retailing systems, before joining the founding executive team of Priceline.com, where he held two CEO titles within the Priceline family of companies.
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