Coremetrics Signs Agreement with Yahoo! Search Marketing To Optimize Search Engine Marketing (SEM) Programs
Automated Integration Will Enable Coremetrics Clients to Maximize ROI
Of Search Marketing Programs and to Help Combat Unwanted Traffic
San Mateo, Calif. - August 8, 2005 - Coremetrics, the leading provider of hosted Web analytics and precision marketing solutions, today announced that it has signed an agreement with Yahoo! Search Marketing, a wholly-owned subsidiary of Yahoo! Inc., to automatically integrate Yahoo`s search marketing application program interfaces (APIs) within the Coremetrics Marketing Management Center (MMC). This partnership will enable Yahoo! Search Marketing advertisers both to access valuable insight into specific click-through rates, conversions and other web based behavioral information directly within the Coremetrics interface and to enhance Yahoo!`s capabilities to optimize clients` campaigns and combat unwanted clicks.
"Coremetrics services over 450 leading brands that are estimated to spend over $600 million in paid search this year," said John Squire, vice president of products for Coremetrics. "Our clients are managing programs as large as one million keywords and rely on the detailed data collected in Coremetrics to optimize their spending on search engine marketing. Joining forces with Yahoo! will enable our clients to better understand the results of their Yahoo! search engine programs, to maximize their SEM program ROI, and to take advantage of an enhanced click protection service provided by Yahoo!."
The Coremetrics MMC is the industry`s first independent unified measurement solution that presents all online marketing campaigns in a single, sortable interface, with unbiased conversion and revenue metrics on a link-by-link basis. For over three years, Coremetrics has integrated multiple campaign tracking into its leading hosted Web analytics platform.
This partnership provides Coremetrics direct access to Yahoo!`s search marketing campaign data giving marketers the ability to analyze Yahoo! data directly within the MMC. With this integration, direct advertisers, agencies and search engine marketers now have easy access Yahoo! Search Marketing data within the Coremetrics interface. Coremetrics clients are now able to save valuable time and resources through this fully integrated search marketing campaign reports.
Under the terms of the agreements, Coremetrics will receive access to Yahoo! Search Marketing APIs immediately.
About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 450 brands and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
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