AUSTIN, Texas and INDIANAPOLIS (August 3, 2005) - Conclusive Strategies, a database marketing and geographic information systems (GIS) company, and ExactTarget, an on-demand email software solutions provider, today announced a partnership that will give marketers the customer insight needed to sharpen their email marketing messages and tactics, resulting in more relevant and successful emails.
With this partnership ExactTarget becomes an exclusive reseller of Conclusive Strategies` proprietary Constellation Customer Profile reports. These reports summarize the key demographic and lifestyle characteristics of a group of subscribers, compare them to a randomly-selected sample of the general population from the same geographic areas, and produce a concise, information-rich view of subscribers in one simple, powerful product.
"Relevance is the lynchpin of effective email marketing and requires that marketers know their customers," says Chris Baggott, chief marketing officer of ExactTarget. "Conclusive Strategies allows ExactTarget to provide marketers a clear picture of who their email subscribers are and the necessary insights that shape how to market to them."
Booth Creek Resorts, Truckee, Calif., is the fourth largest ski resort owner and operator in North America with distinctive regional resorts located within 200 miles of three of the five largest skiing and snowboarding markets in the United States.
Booth Creek had been sending general e-newsletters to its subscribers. Then, a profile of their audience conducted by ExactTarget and Conclusive Strategies revealed that attendance at the resorts is high for young, single males, drops off steeply in the early married years when these males are raising babies and toddlers, then ramps back up again when their children reach the age of five or so and are ready to be introduced to skiing. Booth Creek realized that the messages to their audience would be more effective if they were adapted to these two distinct life stages.
"This information unveiled important details about our audience," said Colleen Dalton, E-Business marketing director at Booth Creek Resorts. "We now have better insight into the life events that are driving our audiences so we are able to craft more relevant emails that will deliver better results."
"Conclusive Strategies brings clarity and focus to marketers. Now, ExactTarget can offer its customers answers to important questions fundamental to the success of their marketing program, such as what segments of the population comprise their customer base, how their customers differ from the population in general and what groups should be the focus of their direct marketing campaigns," states Larry Daniel, president and CEO of Conclusive Strategies.
About Conclusive Strategies
Conclusive Strategies is a database marketing and geographic information systems (GIS) company that provides and analyzes the data to help their clients identify their target audiences, and the means to reach them. As the only business analytics company offering database marketing and GIS for mid-cap companies nationwide, the firm serves an array of industry sectors, including automotive, home improvement, industrial equipment, tourism, hospitality, fitness, automotive after-market, higher education, consumer packaged goods (CPG), reward programs, non-profit, health, health management, government, retail, apparel, quick service restaurants (QSR), financial, insurance, and pharmaceutical.
Larry Daniel, President and CEO, is the widely-published speaker and expert in GIS and its application to consumer marketing strategy. Headquartered in Austin, Texas since its inception in 1995, Conclusive Strategies also maintains offices in Chicago, Los Angeles, Denver, Dallas, Washington, D.C., and Houston. Conclusive Strategies has partnered with clients including Kraft Foods, Nationwide Insurance, The Home Depot, Dell, Inc., The Pep Boys, Carnival Cruise Lines, Rewards Network, and American Suzuki Motors. For more information, visit: http://www.conclusivestrategies.com
About ExactTarget
ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and more than 3,500 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution`s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software`s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, visit http://www.exacttarget.com
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