eSkye Acquires Missing Link Communication LLC, a Leading Provider of Retail Data to the Wine Industry
Missing Link`s Portfolio of Leading Super-Premium Wineries Expands eSkye`s Customer Base to Over 200 Wineries
The Web Based Darwine Reporting Tool with Retail Data Brings Increased Sales Effectiveness to Winery Executives and Field Sales Management
GLEN ELLEN, Calif., Aug. 9-- eSkye Solutions(R) [http://www.eskyesolutions.com]/, the leading provider of software and services to the wine, spirits, and beverage industry, announced today the acquisition of Missing Link Communications, LLC, a leading provider of information services to the wine industry.
Missing Link provides retail account level depletion reporting services from over 144 wine and spirits distributors in the U.S. The Darwine web based reporting tool provides real time linkage to the most important information for winery field sales personnel to effectively call on distributors, key accounts and national retailers. In a consolidating market place, winery sales teams need to have, at their fingertips, information about where their brands are being sold, where they have lost business and where the opportunities are. Armed with Darwine, brand owners can take a fact based selling approach to the market and differentiate themselves in a crowded marketplace.
Meghan Gaven, Managing Partner of Missing Link, said, "Over the past nine years, Missing Link has always been committed to bringing our winery customers the most accurate retail level view of their brands. We are very excited to partner with the technology leader for the wine industry, eSkye, and bring new technology and services to our loyal customer base."
J. Smoke Wallin, Chairman and CEO of eSkye Solutions, said, "By giving our customers an accurate view of how their brands are doing at the retail level, we can greatly increase their sales effectiveness. This acquisition fits perfectly with our customer base of wineries and the distributors across the country, both of which use our technology to connect and deliver the right brands to the right retailer at the right time."
"Our first mission is to integrate seamlessly with eSkye`s technology platform that is already helping to run many of the world`s leading wineries. But high on our agenda is expanding our market coverage and base of winery customers. We now have the resources to aggressively pursue the goals Missing Link and our customer base have had for a long time," said Meghan Gaven of Missing Link.
Terms of the transaction were not disclosed.
About eSkye Solutions(R) & eSkye Software(R)
Founded by leaders in the consumer-packaged goods and distribution industries, eSkye Solutions is the leading provider of software and services to the wine, spirits and beverage industry. eSkye Software`s Blend and WiPS enable the world`s leading wineries and brand owners to produce and sell the best product possible by efficiently managing investment outlays and inventory, tracking all steps in the production process, ensuring compliance with the many statutory reporting requirements. eSkye`s eChannel Management Suite efficiently connects trading partners electronically and facilitates managing national accounts and synchronizing pricing and promotions across the 3-tier system. eSkye serves over 200 of the world`s leading wine and spirits brand owners and distributors with its products and services.
Contact:
Ephraim Cohen
The Fortex Group
+1-212-631-5823
cohen@fortexgroup.com
Web site: http://www.eskyesolutions.com/
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