Experian Acquires Exactis.com From 24/7 Media; Acquisition Enhances Experian`s CRM Portfolio
ORANGE, Calif.--May 18, 2001--Experian, a leading provider of global information solutions, today announced it has agreed to acquire Exactis from 24/7 Media Inc. (Nasdaq:TFSM), the global leader in multi-platform interactive marketing, for net proceeds of $13.5 million in cash.
The acquisition strengthens Experian`s ability to quickly deliver highly integrated, cost-effective e-mail campaigns for businesses that want to communicate with their customers and prospects through personalized and targeted e-mail messages.
The acquisition of Exactis from 24/7 Media provides Experian with the e-mail marketing infrastructure that offers marketers the most effective, immediate, targeted and inexpensive way to reach consenting customers and self-identified prospects online. Experian will combine its superior direct-marketing solutions with Exactis` e-mail communication capabilities to provide businesses with a complete CRM solution.
Exactis uses its leading-edge technology and unmatched expertise to deliver more than 500 million messages a month to subscribers for more than 100 category leaders in multiple vertical markets.
"This acquisition reinforces our commitment to deliver turn-key marketing solutions," said Scot Thomas, chief executive officer, Experian marketing solutions. "Permission-based e-mail marketing is a critical component of any well-tailored customer relationship management strategy. The expertise and energy of the Exactis team will be an invaluable asset as we work together to satisfy industry and consumer demand for e-mail messaging."
"With the sale of Exactis, 24/7 Media has achieved two major objectives which are to improve the company`s cash position and to refocus our attention onto the company`s core competencies, network ad sales, e-mail list management and brokerage, ad serving, and search engine optimization," said David J. Moore, CEO of 24/7 Media.
As a result of this acquisition, Experian now will be able to deliver high-volume persistent e-mail messages, including subscription management, personalized content, click-through tracking, open mail tracking, client format sensing, Web-based reporting and verified opt-in addresses. Experian will continue the permission-based e-mail delivery policies of Exactis.
"We are excited to be part of the Experian family," said Tom Detmer, senior vice president and general manager of Exactis. "This transaction offers our customers and employees tremendous value. Experian`s direct-marketing solutions, coupled with our vast knowledge of the permission-based e-mail marketing space, will provide a significant competitive advantage for our customers and prospects."
Upon completion of the transaction, which is subject to certain closing conditions, Exactis will become part of Experian marketing solutions and will continue to be located in Denver. Detmer will lead the e-mail organization.
About Experian
Experian is an information solutions company. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business.
Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, U.K. and Orange. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion. For more information, visit the company`s Web site at www.experian.com.
About 24/7 Media Inc.
24/7 Media is a leading global provider of end-to-end advertising and marketing solutions for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enable Web publishers, online advertisers, advertising agencies and e-marketers to attract and retain customers worldwide, and to reap the benefits of the Internet and other electronic media.
The company`s solutions include advertising and direct-marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, e-mail delivery, data analysis, loyalty marketing and convergence solutions, all delivered from the company`s industry-leading data and technology platforms.
The company`s 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. 24/7 Media is a global company with headquarters in New York. For more information, visit http://www.247media.com.
CONTACT:
Experian
Matthew Besler, 847/995-7850
matthew.besler@experian.com
24/7 Media
James Lebens, 212/231-7943
james.lebens@247media.com
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